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Positively the Worst Advice Ever if You Want to Find Your Talent

2 steps to find your talent | BIGG SuccessSaturday Night Live recently mocked the entitlement paradigm with a bit called You Can Do Anything. It’s about a talk show where the guests are encouraged to do whatever they think they can do.

No matter how good they are.
No matter if they’ve ever done it before.
It doesn’t matter.
You can do anything!

We agree.
You can do anything.
You may not do it well.
You may fall flat on your face.
You may fail.

With a little practice, you will surely get better at it.
With a lot of practice, you may even achieve some level of success.

But you won’t reach BIGG success. So “You Can Do Anything” is the worst advice you can ever receive.

Listen to this post! Click a player to hear George & Mary-Lynn on The BIGG Success Show. (Runtime 4:48)

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Mary-Lynn FosterI wanted to be an astronaut. But math and science were not strength. My mom said to me, “Math and science are going to be really important if you want to be an astronaut.” That was really important to me. I realized how much work it was going to take for me to be an astronaut.

Look at American Idol. The people who reach the finals, and ultimately win, have spent years honing their craft. They may be young, but most of the time, they’ve been singing for ten or more years.

Now we’re all about positive thinking. But sometimes the best thing you can discover is what you can’t do.

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George KruegerI was a decent athlete in a much earlier era of my life. But the problem is I played all sports – football, basketball, baseball. Now, I was never going to be a great basketball player. But I could have been a much better baseball player if I had been forced to focus.

Look at Michael Jordan. In our opinion, he’s the greatest basketball player of all time. He’s also a pretty good golfer. But he tried baseball and didn’t make it.

 

Which raises the question – will you be content with success?
Or is it BIGG success you’re after?

We can only conclude the latter since you’re here with us.
So you’re a BIGG goal-getter.

Step 1

To reach BIGG success, follow George Costanza’s example. Instead of following the advice we hear all the time – think “can” – do the opposite and think “can’t”.

That’s Step 1: to find your talent.

Sometimes it pays to think about you can’t do. Because you may find it easier to spot your shortcomings than your strengths. But you’re not going to stop there!

Step 2

You’re going to quickly move to Step 2: Think the opposite. You’re not a detail person? Okay. Are you a BIGG picture thinker?

Not good at math? Are you good at English?

This is what you often see. There’s a yin and yang to talent. We tend to naturally fall into categories.

Discovering what you can’t do often helps you discover what you can do. And leads to BIGG success.

Direct link to The Bigg Success Show audio file | podcast:
http://traffic.libsyn.com/biggsuccess/00777-011312.mp3

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The Banker Who Nearly Cost His Client a Fortune

ford-assembly-lineHenry Ford had a friend named Alexander Malcomson. He convinced Ford to raise money and do it BIGG. Ford resisted at first before giving in.

Malcomson’s job was to peddle the stock. He asked his attorneys, John Anderson and Horace Rackham, to invest.

Anderson jumped at the chance. Rackham sought the advice of his banker, one of the most respected bankers in Detroit. Rackham explained the opportunity to the banker.

The banker pointed out the window of his office and said, ‘You see all those people on their bicycles riding along the boulevard? There is not as many as there were a year ago. The novelty is wearing off; they are losing interest. That’s just the way it will be with automobiles. People will get the fever; and later they will throw them away. My advice to you is not to buy the stock. You might make money for a year or two, but in the end you will lose everything you put in. The horse is here to stay, but the automobile is only a novelty – a fad.’

Rackham was convinced until he ran into Malcomson a few days later. Malcomson convinced him to take a flyer on the fledgling company. Rackham invested $5,000.

How did it turn out? Rackham eventually sold his stake for $12,500,000.

BIGG success comes to those who listen to the right advice.

Source: The Truth about Henry Ford by Sarah T. Bushnell

Image in this post from Wikipedia

How to Chase Away Your Website Visitors

running_awayMost businesses and non-profit organizations have a web site by now. Good thing since more and more people are searching online for services instead of using the phone book.

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There’s a lot of advice about how your website should look. It’s important to pause to realize …

It's the experience that counts the most!

Just like in the bricks-and-mortar world, people value the experience.

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marylynnI've had two bad user experiences recently. The first one has to do with a local not-for-profit organization for which I volunteer. I produce the audio for the radio and television commercials that promote the event. The commercials mention a web address to get more information. However, that address takes you to the organization's national website. I spent ten minutes trying to find the page with information about our local event.

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george If memory serves, Mary-Lynn, you told me that you saw a link, “Find your local event.” But it directed you to sign up or log in to get more information.

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marylynnRight! It’s crazy. I shouldn't have to sign up to simply get information. Regardless, I finally recovered my user name and password. Then I logged in, but I still haven't found the local page. I ran out of time and will have to go back.

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george People who aren’t as invested as you probably wouldn’t put that much effort into finding the local information. Worse yet, they may never go back to the site.

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Tip #1: Create a landing page specific for what you are promoting.

Make it easy for people to find the information they want. For example, our local branch could have a page that ends with the name of our city. They could set up an address like this: nameoforganization.com/champaign.

That's a landing page. It’s the address you want to promote to people in your area for information about your local organization – especially when you’re using local TV, radio, or the newspaper.

Here's another example for a business: If you are promoting a deal, use a web address like one of these:

yourbusinessname.com/deal

yourbusinessname.com/summersale

Create your landing page in advance. It can reiterate the most important points of your advertisement and provide more information. Also provide links to your home page and any other pages that people interested in this promotion might find useful.

Integrating your offline marketing with online marketing makes all your marketing more productive. It’s a time-tested strategy. If visitors to your site get the information they want quickly, they’ll be more likely to take the time to visit other areas of your site.

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marylynnThe second bad experience occurred when I read an article online about a local tech series that is free and open to the public. The article was on our local newspaper's website. It gave details on the upcoming session and offered a link to the organization's website to get more information on all of the sessions in the series.

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george So you went to the website to find out more information, and I remember hearing a … how should I describe it … a frustrated sigh coming from you.

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marylynnThat’s a good way to say it. I was frustrated because I couldn't find anything about the series. I clicked on several page links, including their events link. Nothing. I used their search tool to search for the name of the event. Still nothing. Finally I went to their calendar and typed in the exact date. The first session in the series came up. It contained the same information that was in the article. Nothing further about the entire series. I was planning to put all of the dates on my calendar. I guess I’ll have to call them.

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Tip #2: Make it easy to find the information you promote.

If you want people to know about your events, make it easy to get that information. Especially if your event is getting press!

Create a page like we suggested above. If you prefer to link people to your home page, create a link and highlight it so people can find it quickly and easily. For example, in the case we mentioned above, you could highlight it this way:

"Tech series starting in August"

Make it very visible on your site. When people click on that link, it will take them to the page you've created with all the information about that event.

Your site is an excellent tool to compliment your other marketing efforts. But if you don't make it easy for people to find what you’re promoting, they won't participate in your sale or event.

Prepare your web site for visitors before you advertise or send out a press release. That will help make your campaign a bigg success!

Do you have any tips from your bad user experiences? Or maybe a good experience combining your web site with traditional media? Share that with us by leaving a comment below, calling us at 888.455.BIGG (2444) or e-mailing us at bigginfo@biggsuccess.com.

Thanks so much for reading our post today. Please join us next time when we’ll discuss artificial dissemination. Yes, you read that right! Until then, here’s to your bigg success!

Subscribe to The Bigg Success Show in iTunes. 

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Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00442-072109.mp3

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Getting to Know You – Part 2

personalitytype_logoToday on The Bigg Success Show, we continued our conversation with Paul Tieger, who is an expert on personality types, creator of PersonalityType, and author of the best-selling book “Do What You Are”. Last time, we discussed how personality types can help you understand who you are and see your natural strengths and blind spots. Now let’s get back to the conversation …

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marylynnNow Paul, George and I both took your free assessment. Then I went ahead and paid for the full complete profile. So I have my Career Profile here. When I look at the career paths that would make me happy, they all make sense because they’re in line with my natural preferences. I like how you list what my weaknesses are – those blind spots for which I need to be on the lookout. Again as I’m reading through it, I’m shaking my head in agreement.

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paul_tiegerThis report has your work-related strengths and your possible weaknesses. Another piece that’s very important is your career satisfiers. There’s a list of ten career satisfiers for each type. These are the things you need in a career to be juiced by it. The report never says that this is 100 percent true for you. What it does is say, “Okay, out of these ten things, which is most true for you?” You might find five of those things as most important, but knowing that is very helpful when it comes time to evaluate one job versus another.

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marylynnAnd even if you’re feeling a sense of dissatisfaction with where you are, to be able to look at this and say, “Well, that’s why. I don’t have this going on or I don’t have that.” I think this is so timely right now, especially as people are losing their jobs and being forced to find something new.

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paul_tiegerYou raise a great point because a lot of the jobs that people have now are never coming back. So even if it’s a job you love and even when the economy turns around, that opportunity may not be around in any company. So in this report, we give you many categories – probably about seventy or eighty jobs – that you can look at and say, “That’s something I never thought of before.” But they’re all things that are going to make sense to you based on the research we’ve done over many years. The other piece, that I’m really proud of and that really resonates with people, is that this report helps people approach a job search using their strengths and blind spots. I’m not a fan of generic advice. Everybody says in the career world that you have to go network. That’s true, but networking is a natural activity for extroverts but not for introverts. So we give introverts things to do that work much better for them. It’s a real customized approach to career counseling.

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georgeNow Paul, I’d like to take our conversation in a different direction. Mary-Lynn’s an ESFP (Extrovert, Sensor, Feeler, Perceiver) and I’m an INTP (Introvert, iNtuitive, Thinker, Perceiver). Now is there any hope at all for us working and living together? The question really is – does this help you fill in gaps on your team if you’re a leader?

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paul_tiegerAbsolutely. My core business is called Speed Reading People. It’s a company that travels around the world training leaders – how to lead and manage – and sales people – how to sell and influence. We offer very prescriptive and practical advice about how to approach a person based on personality type. For example, if you are an INTP, you’re much more theoretical than Mary-Lynn is and you like to make connections. That was very clear to me from your first question. You weren’t talking about what is; you were talking about what might be. You were connecting and linking ideas. That’s what intuitive people do. So if I was talking to you about something and I said, “Let me tell you about my product.” If I gave you every detail that was on my spec sheet, your eyes would close and you would start to doze off within five or six seconds. Because that’s not what you want to know. You want to know the high concept. You want to know why it works and how you can apply it. So if I know that about you, that’s what I’m going to talk about. On the other hand, if I was talking to a very strong sensing type who really did want to know about all that stuff, then I would march them through the facts, the specifics, why it’s worked and where it’s worked in the past. It’s really about speaking the other person’s language. So that’s what speed reading people allows you to do.

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georgeThat’s really awesome. Especially since today, we have four generations in the workforce. As their leader, you have to get down to that individual level and relate to them one-on-one.

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marylynn
We didn’t really touch on this … what is your definition of speed reading people, Paul?

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paul_tiegerSpeed reading people is quickly understanding a person’s core values and motivations based on observable clues like their demeanor, energy level, vocabulary, and body language. The goal is speed reaching people – understanding how to communicate with that person on their level. I just gave an example of this based on the detail-person versus the high-concept person. People are motivated by different things. If you, Mary-Lynn, are a feeling-type and George is a thinking-type, then you’re motivated by very different things. If you do a good job, Mary-Lynn, and I thank you and tell you how much I appreciate it, that’s going to mean something to you. What will make George happy is telling him that his brilliant idea really helped move the ball forward. In other words, people like to be reinforced for what their gifts are. The gift of an ESFP is somebody who is helpful in practical ways. That’s what they want to be reinforced for. It’s very powerful. I’ve been doing this for over 25 years and I still have insights every day.

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marylynn
We can’t let you go without finding out what personality type you are.

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paul_tiegerThat’s way too personal! I’m an Extrovert – Intuitive – Feeling – Perceiving type. So you and I, Mary-Lynn, are similar in Extrovert, Feeling and Perceiving. People connect on dimensions with which they’re similar. That’s why the more similar people are, the easier the communication. The more different, the more challenging the communication. I didn’t say they don’t have a shot; they can really balance themselves out very well but it’s more challenging. So that’s my type and it’s really kind of a very entrepreneurial, counseling, artsy kind of person. And that’s what I do in my life.

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marylynn
No wonder it’s been so easy talking with you!

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george
I found it very challenging!

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paul_tieger
I found you very challenging!

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george Well, Paul, I have to say that out of all you’ve said, the thing I was most glad to hear was that you could give a quick definition of speed reading people!

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george You did fantastic. Because if you can’t give a quick definition of speed reading people, then we’d have to start questioning you!

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paul_tiegerYou are such a perfect example of your type! Which you don’t like to hear, because you guys like to be independent. So you don’t like to hear that there’s anybody else out there like you, but there are. Well, not quite like you.

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george
Thank goodness for them!

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What is your personality type?

You can find out by taking the free Personality Type Assessement we discussed today.

*Special Offer: To get a 10% discount on your full career report, use promo code: biggsuccess

We thank Paul so much for sharing his time and wisdom with all of us. And we thank you for the gift of your time today.

Please join us next time when we’ll discuss celebrating others’ bigg success. Until then, here’s to your bigg success!

Subscribe to The Bigg Success Show in iTunes. 

Subscribe to the Bigg Success feed.

Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00419-061809.mp3

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(Image in today's post from PersonalityType.com)