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The Biggest Mistakes People Make Using LinkedIn-Part 2

The Power Formula for LinkedIn Success Book Cover | BIGG SuccessWe’re continuing our conversation on The BIGG Success Show with Wayne Breitbarth, LinkedIn expert and author of the book: The Power Formula for LinkedIn Success: Kick-start Your Business, Brand, and Job Search.

We’re discussing the five biggest mistakes people make when using LinkedIn. In Part 1 of our interview we talked about:

Biggest Mistake #1: Failure to dedicate sufficient time to their LinkedIn efforts.

Biggest Mistake #2: Underestimating the importance of crafting a dynamic, keyword-filled personal profile.

In this segment, learn about these mistakes:

Click a player to hear Wayne talk with George & Mary-Lynn on The BIGG Success Show podcast. (Duration 9:50)


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[haiku url=”http://traffic.libsyn.com/biggsuccess/00804-042612.mp3″ title=”The BIGG Success Show #804″]
Biggest Mistake #3: Failure to recognize the importance of having lots of trusted professionals in your LinkedIn network / Not getting recommendations.

  • What Wayne says is the most powerful aspect of LinkedIn
  • How LinkedIn is like the “6 degrees to Kevin Bacon”
  • Why 35-40 connections is NOT enough to fully use LinkedIn and the number you should shoot for
  • Why Groups on LinkedIn are the second most important part of using LinkedIn
  • There are over 1.2 million Groups on LinkedIn, learn how to get more connections using them.
  • How recommendations  can help you come up more often when people use the keyword search tool to attract more leads.

Biggest Mistake #4: Using LinkedIn to advertise your products and services.

  • Why the traditional forms of advertising doesn’t work in social media
  • Your Powerful Formula for promoting yourself on LinkedIn is to: Help people, share valuable information, and build relationships.
  • How sharing your work in terms of questions and discussions will take away the “in your face” advertising.
  • Why you should spend time listening on social media spaces to learn the communication skills.
  • How to listen on LinkedIn by simply visiting your home page.
  • Why Groups provide a listening tool for you too.
  • How to find conversations in your space using keywords and a tool hardly anyone uses: “LinkedIn Signal” or “Search Status Updates.”
  • Wayne shares an example of how he was able to connect with a potential client who wasn’t even in his network by using the listening tools in LinkedIn.

Visit Wayne’s website for a free chapter of  his book The Power Formula for LinkedIn Success and to learn more about his LinkedIn training offerings.

Next time, learn about a silly little thing that many companies overlook on LinkedIn and why it hurts your brand.

Direct link to The Bigg Success Show audio file | podcast:
http://traffic.libsyn.com/biggsuccess/00804-042612.mp3

6 Great Ways to Keep a Conversation Going

conversationWhen you meet someone for the first time, the hardest part is usually just getting the conversation started. But sometimes it’s also hard to keep it going.

We did some research and found a lot of articles on the internet about starting a conversation, but few about keeping it going. We also found that many suggestions for conversation starters would probably be better conversation “continuers”.

So we thought we’d focus on that part of the conversation today. 

With some people, it’s tough to keep the conversation going. They may be extremely shy or you might just not “click” with them. In those cases, you may just have to resign yourself that it’s not going to happen and move on.

6 ways to keep the conversation going

One simple way to keep a conversation going is to ask questions. Don’t get too personal. Keep it light-hearted. Also, don’t fire them off so rapidly that the other person starts to feel like they’re being interrogated. We use this one a lot, particularly early in a conversation. But here are six of our favorites ways to keep it going:

#1 – “What’s the best book you’ve read recently?”
Variations could be best movie, TV show, or music they’ve heard.

#2 – Offer up some interesting trivia.
Just don’t go Cliff Claven on them! If you’ve heard something that intrigued you, and it’s germane to the conversation, share it!

For example, we heard not long ago that 80% of all men said they would marry the same woman all over again. However, only 50% of all women said they would marry the same man. Can you see an interesting conversation coming out of that tidbit?

#3 – “If you could trade places with one celebrity, who would it be?”

Variations could be favorite actor, or you could limit it to favorite living actor, etc.

#4 – “If you could do college all over again, what would you get your degree in?”

This question also has many interesting variations. For example, you could ask them what’s the one class they would like to take now.

#5 – “What are you working on that’s fun?”

We heard this one from our friend Chris Brogan. It makes “What do you do?” seem boring, doesn’t it. We loved this question the first time we heard it.

#6 – Create a game.

We like to come up with a word of the night or phrase of the day. It’s an interesting word that naturally came up in the conversation. Ideally, it’s a word or phrase with a double meaning of some sort. Then see how many times it can be worked into the discussion.

What’s your favorite way to keep a conversation going?

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Are You Smart Enough to Say It Simply?

Today, we’ll share a recent experience with an intern and a doctor. The intern explained what was going on, and we understood almost none of it. He only used medical terms. When we questioned him, he compounded it with even more technical words. A great guy, but he didn’t communicate effectively.

Then we talked to the doctor. The doctor explained everything in human terms so we fully understood. Sure, she used technical terms, but she quickly explained what they meant in layman’s language.

She was smart enough to say it simply!

So from that we can only conclude that women are better communicators than men!

Okay, that’s not what we’re saying. It’s not about gender, it’s about these three factors:

#1 – Personal characteristics

Consider two ends of the spectrum – on one end, there are people who lack confidence. On the other end, there are people with ego.

Confidence. These people may be somewhat new to the subject they’re trying to explain so they’re not that sure of themselves yet. They’re uncomfortable talking about it. So they talk about it the way they learned it – in technical terms. It’s a nervous reaction.

Ego. These people are experts and they want you to know just how smart they are. They may even be arrogant. They’re smart, but not smart enough to realize how important it is to clearly communicate with their audience.

#2 – Communication skills
This is about preparation. They know they have a message to relay, but they don’t put any thought into how to relay it. They’re very skilled in their profession, but they don’t know how to communicate with the average Jane or Joe.

#3 – People skills
They’re not able to read the people to whom they’re talking. If they get a blank stare, it doesn’t register that the person doesn’t understand. These people are brilliant in their profession, but they lack the ability to connect with people, especially those outside their profession.

2 tips to say it simply
Here are two questions to ask yourself about your audience before you try to communicate with them:

Question #1 – What is their level of understanding about your subject?
The answer to this question will help you determine how you form your message. If you’re talking to a colleague, you can go crazy with all that jargon you love! If you’re talking to someone outside your profession, keep it simple!

Question #2 – What do they need to know?

If the CliffsNotes version will do, don’t recite the whole book! Determine what’s really important and leave out all the rest. They’ll ask you if they want more.

It’s smart to keep it simple!

Our bigg quote today comes from the French philosopher, Voltaire:

“If you wish to speak with me, define your terms.”

And limit those terms to terms of use by your audience.

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Next time, we’ll offer guidance to a business owner who’s going through tough times. Until then, here’s to your bigg success!

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Reach Your Goal Faster With These 4 Tips

By Bigg Success Staff
05-21-08

Peak Performance

 checkered_flag

Horsepower equals speed to race car drivers. Generally speaking, the higher the horsepower of a car, the faster it will go.

When you’re trying to get the checkered flag in your profession, it pays to rev up your horsepower. Here are four tips to do just that:

Focus on core skills.
You need to improve and refine the core skills required for your craft. Of course, you’ll work on these on the job. But it’s also important to work on them away from the pressures of the job. Keep learning about your trade.

Here are a few, of the many, ways you can do this:

  • Subscribe to trade journals
  • Take industry-specific classes
  • Attend conferences and conventions
  • Subscribe to industry blogs
  • Network

Work on soft skills.
These skills are just as important as the key skills of your profession. You have to be able to communicate effectively to rise to the top faster. So work on building your communications skills and people skills – both at work and away from the office.

You may take a class, join a club (e.g. Toastmasters), write a blog, or any number of other things. These skills will be ever more important as you rise to positions of great responsibility.

Push your limits.
It’s important that you get to the edge of your comfort zone every day. Then go just a little bit further. It’s at this point – where what you know intersects with what you don’t know – that you grow.

So if you’re not reaching that point, you’re not revving up your horsepower. You’re just racing along with the same old engine. You have to push yourself until you’re uncomfortable to gain an edge.

Learn and adjust.
When you push yourself beyond your comfort zone, you will make mistakes. If you want to get to your goal as fast as possible, it’s important that you learn from these mistakes and then make the necessary adjustments so you don’t repeat them.

When you master this, you’ll realize that the faster you make mistakes, the faster you learn. Which means you’ll reach your destination faster.

Hear today's lesson and laugh on The Bigg Success Show. 

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