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image of hand holding a light bulb with blog title: 9 Steps to Find Your Business Idea

9 Steps to Find Your Business Idea

image of hand holding a light bulb with blog title: 9 Steps to Find Your Business Idea

Sometimes good ideas are born bad. Today, we’ll share steps from a renowned consultant, that you can use to find your business idea.

Click the player to listen to this episode of The BIGG Success Show Podcast. Below is a summary of our discussion.

Cavas Gobhai has consulted with some of the world’s largest companies. He helps them implement ideas. Over the years, he has noticed something about business ideas that succeed BIGG. Here’s a quote from The Wall Street Journal:

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books on a shelf for post about the greatest success books of all time

The Greatest Success Books of All Time

books on a shelf for post about the greatest success books of all time

Og Mandino is one of our favorite success authors ever. He was the President of Success Unlimited magazine (the predecessor of Success).

He’s most noted for The Greatest Salesman in the World. Our favorite is the much under-rated The Greatest Miracle in the World.

But in another book, The Greatest Secret in the World, he shared what he thought were the twelve greatest self-help books of all time. We thought we’d share with you in case you have time to do a little extra reading in the next couple of weeks.

Og Mandino’s 12 Greatest Success Books

  • The Autobiography of Benjamin Franklin (Benjamin Franklin)
  • Think and Grow Rich (Napoleon Hill)
  • Success Through a Positive Mental Attitude (W. Clement Stone and Napoleon Hill)
  • The Power of Faith (Louis Binstock)
  • Your Greatest Power (J. Martin Kohe)
  • Wake Up and Live (Dorothea Brande)
  • I Dare You (William Danforth)
  • Acres of Diamonds (Russell H. Conwell)
  • The Ability to Love (Dr. Allan Fromme)
  • How I Raised Myself From Failure to Success in Selling (Frank Bettger)
  • As a Man Thinketh (James E. Allen)
  • The Bible

It’s a great list of success books, but since it was published nearly forty years ago, there are some great books missing. Just one example – 7 Habits of Highly Effective People by Stephen R. Covey.

We also note that The Richest Man in Babylon by George Samuel Clason didn’t make his list. It certainly makes our list of the greatest success books.

And our favorite book by W. Clement Stone is The Success System That Never Fails although we like the one Og Mandino picked as well.

What success books would you add to the list?

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The Source of Riches

education | BIGG SuccessIn his great book Think and Grow Rich, Napoleon Hill tells us the root word of the term “educate”. It comes from the Latin word “educo”, which means…

…to develop from within.

School and learning

While we believe strongly in formal education, this reveals why “going to school” and “learning” aren’t the same.

You can go to school and never learn a thing about getting rich.

You don’t have to go to school to learn what you really need to know.

In fact, you won’t learn everything you need to know in school. And you won’t learn the most important things for reaching BIGG success.

Now let us reiterate – we strongly support higher learning. It’s just that you can’t delegate your own education.

You and you alone are responsible for it. Never stop learning.

So you don’t need four walls and a whiteboard. You do need an open mind and a willing spirit.

You need a thirst for knowledge. Knowledge that you can use.

The source of riches

It also shows why we often don’t learn. We don’t learn because we don’t internalize it.

Information has to be absorbed. Then you have to filter it so you understand its relevancy. You test it by taking action. You learn more.

Slowly the information turns to knowledge. In other words, learning is a process. You just can’t flip on a switch and start learning.

But Napoleon Hill promised us that we could think and grow rich. The source of those riches is knowledge that is directed, organized and applied.

How do you learn?

Image in this post from nkzs

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Knowledge Does Not Lead to Success

knowledgeKnowledge is power.

Bull! Knowledge is useless in and of itself.

Go to school. Get good grades. And the world will open its door to you.

Wrong again! School is just the starting point of learning.

These myths were debunked years ago by Napoleon Hill in Think and Grow Rich. He said that general knowledge is of little importance to BIGG success.

Okay, he didn’t say BIGG success. And he didn’t spell “BIGG” the right way, like we do.

BIGG success is life on your own terms. If getting rich is part of your definition of BIGG success, you have to understand that wealth isn’t created by general knowledge.

Yet most people think it is. It’s what we’re told all our lives.

It doesn’t mean going to school and learning is a waste of time. It’s not.

It creates a foundation. But it’s not enough if you want to be a BIGG success.

To accumulate riches, knowledge must be directed, organized, and applied.

Directed knowledge

You must take what you know and learn and apply it to a destination. Where do you want to end up?

Organized knowledge

Once you have directed your knowledge, you must organize it into specific plans of action. What is your strategy for getting where you want to go?

Applied knowledge

Finally, once you know where you’re going and you know how you plan to get there, it’s time to go.

All the knowledge in the world, all the direction, and all the organization does you no good unless it’s applied. Take action for BIGG success!

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The Most Important Intelligence Today

locational intelligence | BIGG SuccessIn Chapter 5 of Think and Grow Rich, Napoleon Hill told us about the time Henry Ford sued The Chicago Tribune. The Tribune had published several editorials claiming Ford was ignorant.

For the most part, they were right.

The attorneys for The Tribune couldn’t wait to get Henry Ford on the stand. They would get their proof, straight from the horseless carriage industrialist’s mouth!

Ford’s apparent ignorance

Ford was asked about the date of the Revolutionary War. He didn’t know the answer.

When asked who Benedict Arnold was, Ford said, “A writer.”

Ford thought “chili con carne” was a large Army.

Source for the above three questions: Detroit1701.org

Ford’s response

Finally, according to Napoleon Hill, Ford grew so irritated with the questioning, he learned forward and said:

“If I should really WANT to answer the foolish question you have just asked, or any of the other questions you have been asking me, let me remind you that I have a row of electric push-buttons on my desk, and by pushing the right button, I can summon to my aid men who can answer ANY question I desire to ask concerning the business to which I am devoting most of my efforts. Now, will you kindly tell me, WHY should I clutter up my mind with general knowledge, for the purpose of being able to answer questions, when I have men around me who can supply any knowledge I require?”

Who can argue with that?

Locational intelligence

The most important intelligence today is locational intelligence. Where can you find the information you need?

It turns out it’s not so new. Henry Ford used locational intelligence to become one of the wealthiest people in the history of our country.

He understood the two sources of locational intelligence:

  • Tools

    In Ford’s case, it was the phone – a tool that had been invented about four decades before the trial in which he referenced it.

    Today, we have the vast resource of the internet, which was invented about four decades ago.

  • People

    Ford also had people in his employ who could give him the answers to important questions. Today, we also have social networks where we can meet people we would never get to know otherwise.

Henry Ford would love to build a business today. Like him, you can use the tools of the day to get the information you need from the people who have it.

It’s locational intelligence. And it leads to BIGG success!

We may not be that smart, but we’re smart enough to be thankful that you read our post today. Until next time, here’s to your BIGG success!

Image in this post from nlzs