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How to Chase Away Your Website Visitors

running_awayMost businesses and non-profit organizations have a web site by now. Good thing since more and more people are searching online for services instead of using the phone book.

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There’s a lot of advice about how your website should look. It’s important to pause to realize …

It's the experience that counts the most!

Just like in the bricks-and-mortar world, people value the experience.

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marylynnI've had two bad user experiences recently. The first one has to do with a local not-for-profit organization for which I volunteer. I produce the audio for the radio and television commercials that promote the event. The commercials mention a web address to get more information. However, that address takes you to the organization's national website. I spent ten minutes trying to find the page with information about our local event.

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george If memory serves, Mary-Lynn, you told me that you saw a link, “Find your local event.” But it directed you to sign up or log in to get more information.

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marylynnRight! It’s crazy. I shouldn't have to sign up to simply get information. Regardless, I finally recovered my user name and password. Then I logged in, but I still haven't found the local page. I ran out of time and will have to go back.

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george People who aren’t as invested as you probably wouldn’t put that much effort into finding the local information. Worse yet, they may never go back to the site.

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Tip #1: Create a landing page specific for what you are promoting.

Make it easy for people to find the information they want. For example, our local branch could have a page that ends with the name of our city. They could set up an address like this: nameoforganization.com/champaign.

That's a landing page. It’s the address you want to promote to people in your area for information about your local organization – especially when you’re using local TV, radio, or the newspaper.

Here's another example for a business: If you are promoting a deal, use a web address like one of these:

yourbusinessname.com/deal

yourbusinessname.com/summersale

Create your landing page in advance. It can reiterate the most important points of your advertisement and provide more information. Also provide links to your home page and any other pages that people interested in this promotion might find useful.

Integrating your offline marketing with online marketing makes all your marketing more productive. It’s a time-tested strategy. If visitors to your site get the information they want quickly, they’ll be more likely to take the time to visit other areas of your site.

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marylynnThe second bad experience occurred when I read an article online about a local tech series that is free and open to the public. The article was on our local newspaper's website. It gave details on the upcoming session and offered a link to the organization's website to get more information on all of the sessions in the series.

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george So you went to the website to find out more information, and I remember hearing a … how should I describe it … a frustrated sigh coming from you.

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marylynnThat’s a good way to say it. I was frustrated because I couldn't find anything about the series. I clicked on several page links, including their events link. Nothing. I used their search tool to search for the name of the event. Still nothing. Finally I went to their calendar and typed in the exact date. The first session in the series came up. It contained the same information that was in the article. Nothing further about the entire series. I was planning to put all of the dates on my calendar. I guess I’ll have to call them.

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Tip #2: Make it easy to find the information you promote.

If you want people to know about your events, make it easy to get that information. Especially if your event is getting press!

Create a page like we suggested above. If you prefer to link people to your home page, create a link and highlight it so people can find it quickly and easily. For example, in the case we mentioned above, you could highlight it this way:

"Tech series starting in August"

Make it very visible on your site. When people click on that link, it will take them to the page you've created with all the information about that event.

Your site is an excellent tool to compliment your other marketing efforts. But if you don't make it easy for people to find what you’re promoting, they won't participate in your sale or event.

Prepare your web site for visitors before you advertise or send out a press release. That will help make your campaign a bigg success!

Do you have any tips from your bad user experiences? Or maybe a good experience combining your web site with traditional media? Share that with us by leaving a comment below, calling us at 877.988.BIGG(2444) or e-mailing us at bigginfo@biggsuccess.com.

Thanks so much for reading our post today. Please join us next time when we’ll discuss artificial dissemination. Yes, you read that right! Until then, here’s to your bigg success!

 

Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00442-072109.mp3

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(Image in today's post by woodsy)

networking worlds

Merge Your Networking Worlds

networking worlds

We were recently invited by Jon Gatrell to be guest posters on his Spatially Relevant blog. We wrote about networking – both online and offline.

What sparked our post is a friend of ours who says she thinks social media is a waste of time. We can see her point – she has a stable job in a city she’ll probably never leave. She’s active in her community so she does do plenty of networking. She also cares for a young family at home.

She’s not alone in her opinion. There’s no doubt that online networking benefits some more than others. But we think everybody should at least dip their toes into the water.

Read more

together

Build Your Brand By Promoting Others

together
We started Bigg Success about eight months ago. In that time, we’ve met some incredible people – listeners of our show, readers of our blog, and colleagues at conferences. One of the most amazing people we’ve met is Liz Strauss.

She’s known as the “queen of blogging.” She’s also the queen of conversation – her blog has more comments than just about any other blog. She’s also an SOB – her label for Successful and Outstanding Blog!

A one-of-a-kind show that’s an incredible resource

Liz recently held a Blog Fair. Think of an auto show, where you have all these cool cars lined up. Liz decided to do this with blogs, allowing other people to promote their sites on her site.

Read more

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Beyond Networking

Today on The Bigg Success Show, we welcomed Melissa Giovagnoli. Melissa is an author, speaker, coach and entrepreneur. Of her 11 books, four have been on the best seller’s list and one was featured on The Oprah Winfrey Show. She is one of the world’s leading experts on networking and has appeared on The Today Show, CNN, CNBC, and Fox. She was recently named the “best networker in Chicago” by Crain’s.


Networking vs. Networlding

We asked Melissa for her best networking tip. She says not to think of it as networking, but think of it as networlding, which is the title of one of her books. Networlding expands opportunities rather than limiting them.

As a networker, you might set a goal of meeting two people. If you’re a networlder, you would set a goal of meeting two people who you can form a long-term relationship with and build opportunities for you, for them, and for the greater good.

The “overstuffed Rolodex syndrome”

Many people confuse activity with accomplishment. You leverage your network by thinking about who would be good connections for you. Start with people who have complementary values. With the online world, you can have quality and quantity by being specific about what you ask for to create a vibrant exchange.

7 levels of support

Networking isn’t about taking. It’s also not about just giving. You can support people:  

  • Emotionally
  • By providing information
  • By providing knowledge (information plus experiences)
  • By promoting them
  • Through wisdom sharing (the 20 percent that will yield 80 percent)
  • By creating transformational opportunities
  • Community (creating the greatest good for the greatest number)

Links to Melissa’s sites

networlding2.org
This is Melissa’s most interactive community. The goal is for members to support each other in achieving their respective goals. You can create your own profile and build your own private circle around your special interest.

Networlding E-Learning
Here you’ll get six FREE lessons on networking for business and sales or networking for jobs.

Melissa will also help you with writing a book. If you’re really serious about it, contact her.

 

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Put Your Inbox on Steroids

By Bigg Success Staff
06-25-08

Leading-Edge Application

sandy 

Would you like your own personal e-mail assistant?

I Want Sandy!

Would you like help managing all the mundane details?

I Want Sandy!

Would you help remember important meetings?

I Want Sandy!

I Want Sandy! is a great way to remember all the details so your mind can be free to focus on what’s important. From appointments to birthdays to yoga class to zebra fish feedings. And everything in between.

And it’s FREE! Check it out today!

You can get an e-mail with your schedule for the day.

Hear today's lesson and laugh on The Bigg Success Show. 

 

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(Image by iwantsandy.com)