We hear it all the time, successful people stick to it. They don’t give up. They try, try again. But sometimes in spite of all that effort, success is still elusive. What should you do? It may be time to abandon ship!
Click the player to listen to this episode of The BIGG Success podcast. Find the summary below.
In our last podcast, we said that persistence is the single most important ingredient for your success. If you persist long enough, you’re sure to succeed! However, you have to be smart about it. There are 4 signs it’s time to abandon ship – some are internal and external.
On The BIGG Success Show , we discuss climbing the corporate ladder – all the way to the executive suite. Here’s a summary of our conversation.
It’s great to get promoted. It’s even better to put yourself on track for upper management.
The sooner in your career that you determine this is your goal, the more likely you will achieve it.
That’s because you may make different choices if you want to get promoted to senior management. For example, in select cases, you may choose a lateral move to another department instead of a promotion within your department.
Here are seven steps to get promoted to senior management.
Tell your boss you understand the concerns. But you want to be sure you’re ready when the right opportunity does present itself. You’d like to practice interviewing.
Even that may not get the job done.
So let’s assume the opportunity is out-of-town. If need be, and if you feel really strongly about your fit with this particular opportunity, offer to pay for the trip yourself. Take an extra few days and call it a mini-vacation.
We have a friend who did exactly this. He got his boss to set up the interview. He didn’t go to practice. He went to get the job.
And he did! You can do it too!
Jump ship
You may not be able to get a better gig with your current employer. But if you’re feeling like you’re hitting your head on a ceiling, start looking for a place with a higher ceiling!
Expand your outlook to other companies.
Reach out to select individuals in your network.
None of them will likely be the person who gives you a job.
But one of them is likely to know someone who might.
When you chat with them, just let them know that you’re quietly exploring your options. You’re doing great where you are. You love the place.
But you’re ready for a bigger challenge and it doesn’t seem forthcoming where you’re at.
Strike out on your own
The best way to have a boss who never holds you back is to be your own boss. But be ready – this boss may be your toughest task master!
Before you launch, be sure you’re ready for the rigors of entrepreneurship. It may pay to spend a little time preparing before you give up the day job.
And don’t think it has to be an all-or-nothing proposition. If you have enough energy to take on a job with more responsibility, you should have enough energy to start a part-time business.
You can build it part-time until your free cash flow replaces your current job.
Then you can launch full-time and let the sky be your limit. Now that’s BIGG success!
If you have more questions than answers about being your own boss, maybe we can help.
https://biggsuccess.com/wp-content/uploads/2020/07/bigg-success_stacked-1080.png10801080George Krueger & Mary-Lynn Fosterhttps://biggsuccess.com/wp-content/uploads/2015/07/BIGG-Success-Nurturing-Your-Inner-Entreprener.jpgGeorge Krueger & Mary-Lynn Foster2012-03-08 07:00:552015-08-17 11:57:07Why Your Boss Holds You Back – Part 2
Connie Burke from GMC hands over the keys to a new Terrain to Mark Horvath
We recently attended SOBCon 2011 – a conference for people with businesses like ours. The organizers, Liz Strauss and Terry Starbucker, are two of the most amazing people you could ever hope to meet.
They manage to put together an exceptional experience every year. There’s the term…
Experience
Listen to George & Mary-Lynn share this experience on The BIGG Success Show podcast. Click the player to listen
Many small business owners forget they’re in the business of delivering experiences. You don’t sell products or services; you sell experiences. You deliver those experiences through your products and services.
An unforgettable experience
We experienced something at SOBCon this year that we didn’t think we would ever experience first-hand. Before we get into that, a little history:
Today, we continue our discussion with John Tantillo, The Marketing Doctor. John is a behavioral research psychologist with over twenty years of marketing experience. He is the President of the Marketing Department of America and regularly appears on Fox News and Fox Business News. Last time, we discussed the difference between a makeover and a brand-over. Let’s get back to the conversation …
John, let’s say you have a brand and it’s not working. You need a brand-over. How would you do that if you’re an existing business?
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The first thing you have to do is reach out to your customers. This rebranding, or brand-over notion, comes from the marketing concept. It is not “build it and they will come” ala health care that’s being promoted. It’s find out what people want and give them what they want. For example, let’s say you have a car wash and you think hot wax is what everyone wants. But you’re not getting the number of people you want through your car wash. So you ask your customers, “Why aren’t you coming to my car wash?” They say, “It’s the hot wax. It interferes with my paint job.” Ah! What does that tell you? You shouldn’t be using hot wax, even though people in the business have told you that hot wax is great. Ask your customers. Stay in touch with them so you can give them what they want. How do you get somebody to like you? You tell them what they want to hear or give them what they want. That’s the secret.
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That’s how I got Mary-Lynn! Companies have kind of gotten this, John, although they don’t always deliver upon it. As individuals, isn’t it important to understand that a brand is a promise? We have to be careful about what we promise to be absolutely certain we can deliver it.
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Absolutely. There’s nothing worse than promising a consumer something you don’t deliver. I’ll give you an example of this. Many years ago, in the New York area, there was a beer called Peel’s Beer. Their advertising was so clever that it generated a lot of initial sales. The problem was nobody liked the beer. They promised a great beer but they didn’t deliver a great beer. Not a good thing.
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Maybe they should have positioned it as the beer you drink after you’ve had a few?
John, you always offer a “Tantillo Takeaway” on your blog. I’d say our takeaway with you today is “know your target market.”
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That’s always the secret. Who is your target market?
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You recently had a great post about institutional communication versus individual. The example you gave is that John McCain now has more followers on Twitter than the White House. So the individual has power with new media that institutions don’t have.
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That is correct. It’s driving the heck out of these Washington media types that the blogger, or the candidates themselves, can go directly to the voter. If we’ve learned anything today, it’s that the game has changed. You have to be on top of all the new social media. I’m 58 years old and I’m on Facebook with over 3,400 friends. I’m on Twitter and LinkedIn. I even went to my old high school web site and now I have a page there. The point is that you have to use every marketing tactic you can possibly use in today’s world. It’s funny. It’s the very reason President Obama became President Obama. He was sophisticated. Now, in the institution of the White House, maybe he feels that he has to move on or do things more traditionally.
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He’s also more edited now than he was before.
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No question about it.
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Let’s talk about small business owners. We hear all the time that they don’t have the time to get out there and utilize these new media tools. They don’t even know how to get started. What would your suggestion be to them?
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You have to do it. Enlist young people – high school students, college students home for break or friends of your own children. It doesn’t have to take a lot of time. To give you an example, I started Facebook about a year or two ago. I didn’t really do anything. Then I went down to my favorite place in the world – God’s waiting room – Miami Beach, Florida – at Christmas time. I’d picked up a book in the library, about how to market yourself on Facebook. It’s been an increasing positive function – how do you like that, George – in terms of Facebook friends ever since. I love it. And hey, if I can do it, anybody can do it. You have to make a little bit of time. It’s a good reason to go on a vacation where you don’t think about your business, but about yourself in terms of the business. It’s a little different. I’ve found it fun and exciting. You have to make it part of your day. It’s like doing cold call sales. Nobody likes to do it. But, at one point, when things aren’t moving, you just have to go and do it. You have to make time.
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Thanks so much for joining us today. Next time, we’ll wrap up our conversation about John. We’ll discuss social media marketing tips. Please join us! Until then, here’s to your bigg success!
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Today, we continue our discussion with John Tantillo, 
John, let’s say you have a brand and it’s not working. You need a brand-over. How would you do that if you’re an existing business? 
The first thing you have to do is reach out to your customers. This rebranding, or brand-over notion, comes from the marketing concept. It is not “build it and they will come” ala health care that’s being promoted. It’s find out what people want and give them what they want. For example, let’s say you have a car wash and you think hot wax is what everyone wants. But you’re not getting the number of people you want through your car wash. So you ask your customers, “Why aren’t you coming to my car wash?” They say, “It’s the hot wax. It interferes with my paint job.” Ah! What does that tell you? You shouldn’t be using hot wax, even though people in the business have told you that hot wax is great. Ask your customers. Stay in touch with them so you can give them what they want. How do you get somebody to like you? You tell them what they want to hear or give them what they want. That’s the secret. 
That’s how I got Mary-Lynn! Companies have kind of gotten this, John, although they don’t always deliver upon it. As individuals, isn’t it important to understand that a brand is a promise? We have to be careful about what we promise to be absolutely certain we can deliver it.