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hand form a heart with the blog post title Selfless Marketing

Selfless Marketing

Ironically, selfless marketing often benefits the giver as much as the receiver. We share an example of this phenomenon from the COVID-19 pandemic.

We discussed a living example of selfless marketing on The BIGG Success Show.  You can watch or listen to the interview by clicking the players above. Here’s a summary of our discussion.

Our mission at BIGG success is to help good people have more money so they can do more good. And today, we bring you a Good News Story.

You’ve seen it in the movie The Miracle on 34th Street*. Macy’s Santa sent the mother of a son who wanted a fire truck to the competition, because Macy’s was sold out.

Sounds great for Hollywood. But that can’t possibly work in the real world. Right?

Our guest says differently. JJ Williams is the Director of Operations at Kiona Vineyards. On the winery’s blog, he recommended his customers buy from one of his local competitors.

Why selfless marketing? Why steer customers to your competition?

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Keep Grinches from Stealing Christmas Blog Image

How to Keep Grinches From Stealing Your Christmas

Grinches come out in droves during this joyous season. We’ll tell you how tell them: “Chillax, Grinches!”

For the best experience, we highly recommend you watch the video for this post. In this case, you miss a lot by not watching. We hope you enjoy the combination of learning and laughing!

Click the player to listen to the podcast version

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10 Success Quotes on Helium

10 Success Quotes…on Helium

We share 10 success quotes which, together, tell a story about achieving BIGG success. But just for fun, we decided to read them after a hit of helium. It’s in celebration of the 10th anniversary of our business, BIGG Success.

The BIGG Success Show Podcast Player:

It’s been 10 years since we started BIGG Success.

THANK YOU for following us, encouraging us, supporting us, sharing our content, and so much more. We greatly appreciate it!

So to celebrate the 10th Anniversary of BIGG Success, we’ll share ten success quotes which tell a story about achieving BIGG success.

But we wanted to have a little fun for this BIGG anniversary. So we read them on helium.

Watch our latest video (above) to see us say them.

Listen to our latest podcast (play button above) to hear us say them and discuss their significance.

Of course, you can also keep reading if you want. You’ll just miss out on the helium.

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Risk and Return: How Entrepreneurs Outperform Bankers

When it comes to risk and return, entrepreneurs and bankers take polar opposite approaches. But surprisingly, not in the way conventional wisdom suggests.

We saw an interesting study about the difference between corporate thinking and entrepreneurial thinking.

Corporate thinking is what we learn in business school. It’s exemplified by bankers in this study.

2 ways to approach risk and return

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Employee vs Entrepreneur – Which is Riskier?

Conventional wisdom holds that entrepreneurs take more risk than employees. It may have been the case in past, but is it still true today?

We’re thinking about the things they don’t teach you in school. For example, most people assume that it’s less risky to be an employee, rather than an entrepreneur. Are they wrong?

Entrepreneurs are masters at minimizing risk. But do they take less risk than an employee?

You may say, “Of course not.” But let’s not be hasty…

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