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All You Need to Be a Success

the ride to the top | BIGG SuccessHe’s a household name.

He has sold over 200 million books.

His books continue to sell, even though he has been gone over twenty years.

They have been translated into more than fifteen languages.

Eleven television specials have been based on his work.

So has a major motion picture. More are said to be coming.

He holds two Academy Awards, two Emmys, a Peabody, and the Pulitzer Prize.

Yet his path to fame and fortune was neither direct nor easy.

His father wanted him to be a college professor. But he was bored by the study. So he traveled instead.

He wanted to be a cartoonist. But he spent most of his time in the early years of his career creating promotional campaigns for Standard Oil.

He did this for fifteen years. But in his spare time, he continued developing his craft as a cartoonist.

He got published in The Saturday Evening Post and other magazines.

Then along came World War II. He was too old to serve, but he wanted to contribute.

He was able to get placed with the U.S. Army’s Signal Corp, led by Frank Capra. While there, he was introduced to animation and developed a series of humorous, animated films featuring a fictional trainee, Private Snafu.

He continued to contribute to magazines like Life and Vanity Fair.

Eventually, he was offered the opportunity to create the illustrations for a children’s book of sayings. This was his first foray into books for kids.

While the book was not a commercial success, he gained favorable press for his illustrations. So he decided to write and illustrate a children’s book of his own.

He was rejected 27 times!

But his persistence paid off. And to Think I Saw It on Mulberry Street was eventually published. It was a hit.

Theodor Seuss Geisel – or Dr. Seuss as we know him – went on to become one of the foremost authors of children’s books in history.

He reached BIGG success. You can too.

Just remember what Dr. Seuss said:

“You have brains in your head. You have feet in your shoes. You can steer yourself any direction you choose. You’re on your own. And you know what you know. And YOU are the one who’ll decide where to go.”

“Oh, the places you’ll go” on your way to BIGG success!

Source: All About Dr. Seuss

 Image in this post from andionline

Phil Gerbyshak on Twitterworks – Part 2

twitterworks-book-coverWe continue our discussion with Phil Gerbyshak. He’s a speaker, coach and trainer to small-and-medium sized businesses who want to make it great in life and business. Phil’s also an author, recently publishing his second book, #Twitterworks.

In Part 1 of our interview Phil talks with us about the steps he took to leave the corporate world to live life on his own terms and start his own consulting business. Phil also shared some tips from his book #Twitterworks for small business on how to use Twitter to create brand awareness.

In Part 2 of our interview, Phil talks with us about:

  • How small businesses can use Twitter to help with customer retention.
  • We also ask Phil what he means when he says small businesses should focus on connections, not contacts.
  • Why earned attention from your customers is just as valuable, and in some cases more valuable,  as buying media time.

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Direct link to The Bigg Success Show audio file | podcast:
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Phil Gerbyshak on Twitterworks – Part 1

twitterworks-book-coverWe have one of our favorite people on the show with us today, Phil Gerbyshak. He’s a speaker, coach and trainer to small-and-medium sized businesses who want to make it great in life and business. Phil’s also an author, recently publishing his second book, #Twitterworks.

Listen to The BIGG Success Show podcast:

In Part 1 of our interview Phil talks with us about:

  • How he’s living life on his own terms: he recently left his full-time job to pursue his consulting business. How did he do it, and what sparked the career change?
  • His new book #Twitterworks offers tips for a small business owner to create brand awarness on Twitter. We ask him to share a few of those tips.
  • Phil shares an example of a business that is doing it right and a business doing it wrong on Twitter (hint: Phil recommends keeping an eye on @AJBombers).

In Part 2, Phil will share how small businesses can use Twitter to help with customer retention. We’ll also ask Phil what he means when he says small businesses should focus on connections, not contacts.

iPhone/iPad Podcast Player
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Direct link to The Bigg Success Show audio file | podcast:
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The Death of Change – Part 2

who_killed_changeToday on The Bigg Success Show, we were happy to visit with John Britt. John is a partner with Mountjoy and Bressler, LLP where he helps organizations introduce change successfully. He is also one of the authors – along with Ken Blanchard, Judd Hoekstra and Pat Zigarni – of a great new book called Who Killed Change? Let’s get to the conversation …

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marylynnJohn, in light of what's been happening with the economy, it seems like change in organizations is happening pretty fast these days. So there often isn't time to go through the proper preparation. Any suggestions for when you have to implement change quickly?

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john brittWhen I think about the context of change, in my mind I see three overlapping bubbles – process, technology, and people. We have lots of good process people these days. If you’re not good at the IT stuff, you have someone that you call. The thing I wouldn’t leave out is the people. Sometimes, because of the pace of the change, the leaders make a decision and are heated up for the idea. Ken Blanchard has the top fifteen reasons why change fails. Number one is that people announcing the change think it’s the same as implementing the change. As a leader – just because you’ve worked through your personal concerns, information concern, and all those concerns to get you over the hump – sensitize yourself for when you announce it that those people to whom you’re announcing it are where you were three or four months ago. Or two weeks ago. Walk in their shoes. That doesn’t mean to not lead assertively and back peddle on what the change should be. Just sensitize yourself to help the people come along.

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georgeIn talking with a lot of entrepreneurs who are trying to get those processes going and introduce changes in their organizations so they can work on their business rather than in it, they struggle with the same thing I did. There’s a great quote in your book, “”Those who plan the battle rarely battle the plan.” One of the biggest transformations that I personally experienced – and I’ll give your partner Ken Blanchard a bigg shout out here because Raving Fans and Gung Ho really helped me with this – was thinking that it all has to be top down. The reality is that it’s much better if it’s bottom up. And I didn’t say bottoms up, just for the record!

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john brittI agree with you. But a caveat here that this is a bias of mine. It’s the leader’s job to decide what changes should occur in an organization. That’s why they get paid. That’s not to say they shouldn’t talk to their employees. But they should understand their business, their competition and the market environment. And then once they’ve made a decision to change, they need to be resolute in that decision. On the opposite side of the coin, they need to be just as flexible in how they make the changes. I’ve worked with too many clients where there’s this auditorium announcement: “Here’s where we were; here’s where we’re going.” There’s pushback because people need their questions and concerns answered. The leader extends the twelve-month implementation to eighteen months. Then it’s a 24 month implementation. We have to step up to the plate as leaders and business owners and say, “Here’s where we were, here’s where we are and here’s where we’re going,” but with the same passion be able to say, “We’re a team together and you guys are on the front lines so I’m going to give you a lot of flexibility on how we get there.” So rather than using the term “buy in” to a change – which connotes that we’re selling something – let’s look for their involvement and advocacy of the change.

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marylynnLet me go in a different direction. Here at Bigg Success, we say bigg success is living life on your own terms, whether you’re that traditional entrepreneur or work in the corporate world. George has more experience as the business owner. I have more experience in the corporate world. Believe me, I’ve gone through many of those auditorium style change announcements. Is there a tip you have or some suggestions to help us accept change better?

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john brittOh, so flipping the coin and being asked to change. One of my favorite bumper stickers says, “Change is easy. You go first.” Change is easy, ma
ybe, when you’re the one imposing the change, but maybe not so much when you’re being asked to change. People being asked to change have to understand their culture and the way their communication works. They have to be good citizens of their corporation. On the same hand, they have both the right and the responsibility in a change to ask questions. I read something not long ago where the author asserted that resistance to change might be overrated. He stated that, at any given significant change announcement, eighty percent of the audience is neither an advocate nor a resistor. They are anxious and reluctant. How we lead them will determine whether they become a resistor or an advocate for the change. If you’re sitting out in the auditorium and the CEO or COO asks for questions, you need to feel free to ask the question. It needs to be done in a non-threatening, professional way. But people have legitimate questions when change is announced. The questions are predictable. What is it? Why now? What’s wrong with the way we’re doing it? What about me? Will we be able to work together as a team? How will we implement it? Will we have tools, resources and training? Will I win or lose? These are natural questions that we have as humans. So the person being asked to change should ask their questions in the right setting. It might be that they don’t ask the CEO; they walk away from the auditorium announcement and make an appointment with their manager. That’s the key thing for most employees. I don’t think that most employees mind change; they mind being changed.

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georgeFor the fortieth anniversary of the Apollo moon landing, we recently did a show about setting goals like John F. Kennedy. One of the things we didn’t share in that show was how, in his speech to Congress, Kennedy pointed out that if we were going to get people involved, it would mean giving up some other things. One of the things you point out in the book is one of the mistakes we make as leaders. We just pile on more. We don’t think, “If I’m going to have my people work on this, I need to let them give up that.”

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john brittYeah, we have to be realistic as leaders in changes. When we’re asking them to take on new training, new requirements, and new skills, there has to be some flexibility and latitude in the job that they’re doing now. In Who Killed Change, we talked about Budget. The focus of Budget was really on the allocation of appropriate financial resources for changes. But we have to just as sensitive and aware of the budget of time. We have to do a better job of budgeting peoples’ times when there’s a significant change.

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Learn more about John and the book Who Killed Change. We highly recommend this book to you.

Thanks John for sharing your time and wisdom with us.

And thank you so much for stopping by today. Please join us next time when we’ll discuss how to know that you’re ready to be an entrepreneur. Until then, here’s to your bigg success!

Subscribe to The Bigg Success Show in iTunes. 

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Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00479-091109.mp3

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Profitable Passions – Part 2

career_renegade Today, we continue our conversation with Jonathan Fields, author of the great new book Career Renegade: How to Make a Great Living Doing What You Love.

Last time, Jonathan discussed why it’s so important, especially in tough times like these, to understand how to operate online because it’s an inexpensive way to swap work for money. Let’s get back to the conversation …

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georgeJonathan, I believe that really good entrepreneurs are masters at minimizing risk. I think one of the great secrets of being online is that you can test concepts with a relatively small amount of money compared to what it used to cost us in the real world. You find out fairly quickly whether or not that concept can get traction. If it doesn’t, you move on. If it does, you keep funding it.

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jonathanThat’s such a great observation. We were talking briefly before we started recording. You said that it seems like everything I do is a success. And I said, “No, everything that lasts that I do is a success.”

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Test, listen, adapt

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marylynnBecause you have two successful blogs, you have this book and then you have best yoga center in New York? You have the magic touch.

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jonathanI do a lot of different things. I’ve had failures offline and I’ve had failures online. I will continue to have many more failures in both worlds. I can tell you, hands down, that I have lost so much less money in my online failures. I’m able to jump back in to the next adventure in the blink of an eye online. Whereas when something goes wrong offline, you have a substantial amount more money, overhead or time invested in it. Everything is recoverable in my mind, but it takes longer. It may take months or years. In the online world, I’m sort of off and running. I have tried and failed online too many times to count, but that’s just part of being an entrepreneur. You’re constantly testing. The ability to listen and adapt are critical to survival, whether you’re online or offline.

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Getting started online

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marylynnSo for our audience, Jonathan – they may be thinking, “This sounds interesting. I may like to explore this online world. But I have no idea how to build a web site. I have no idea how to get started with an online business.” What would be some critical, career renegade, first steps for someone like that?

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jonathan
Step 1 – Buy my book!

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marylynn
Ha-ha, good suggestion! Does your book help walk people through that?

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jonathanIt’s interesting. When I started writing this book, I didn’t intend for it to have so much online advice, but it turned into a massive encyclopedia of references answering that question. So, if you’re interested in blogging, starting an information business, or figuring out how to turn your knowledge into a revenue stream – not just little products but real businesses – the book offers a ton of information. It also offers a ton of links and resources to other places where you can go a lot deeper because I don’t believe any one book is capable of covering the entire space. Beyond that, though, there is so much free information when you start to explore the blogosphere. I would start out with an idea, with what interests you. Search on it. Find the blogs where people write on a regular basis. To me, one of the critical things for almost anybody who is trying to build a reputation as a leader in any field is blogging. That’s something you can leverage into working for someone else or starting your own business. To me, it’s an amazing way to position yourself as the go-to person in your field of interest in an astonishingly short period of time. Anybody can start a blog, probably in less than an hour, and it costs almost nothing to do.

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georgeI became a renegade because I couldn’t find anybody to pay me what I thought I was worth. Then I found out I couldn’t afford to pay myself what I thought I was worth. What do you do about that? I had to adjust the value a little bit, but over time it’s been just fine!

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A very special offer

Jonathan amazed us with a special offer for you. He’s put together a sixteen-hour video training course called Career Renegade Flight School. You could expect to pay $1,000 for similar programs. He’s giving it away for a short while with proof that you’ve purchased his book. Go to Career Renegade to learn more.

Thanks, Jonathan, for the great advice!

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Thanks so much for stopping by our site today. Next time we ask, “Is your idea worth your money?” Until then, here’s to your bigg success!

Subscribe to The Bigg Success Show in iTunes. 

Subscribe to the Bigg Success feed.

Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00320-013009.mp3

Related posts

Profitable Passions – Part 1

Seth Godin on Tribes: Part I

Freedom Or Security – Which Do You Choose?

(Image in today's post by Career Renegade)