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inage of a checkered flag with the blog post title: 4 Steps to Reach Your Goal Faster

4 Steps to Reach Your Goal Faster

inage of a checkered flag with the blog post title: 4 Steps to Reach Your Goal Faster

This show is inspired by the Indy 500. We think the racing world offers some insights into how you can reach your goal faster!

Click the player to listen to this episode of The BIGG Success Show Podcast. Below is a summary of our discussion.

Horsepower equals speed to race car drivers. Generally speaking, the higher the horsepower of a car, the faster it will go.

When you’re trying to get the checkered flag in your profession, it pays to rev up your horsepower.

Let’s go to The Professor’s Whiteboard for 4 steps to reach your goal faster…

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What’s Hot in 2009: Questions

hto_2009 This week on The Bigg Success Show, we’re discussing opportunities and threats in 2009. Today, we continue the five-part series by looking at some important questions to ask.

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marylynnEarlier this week, we discussed continued outsourcing as a threat to our careers. We also talked about the opportunity to be a free agent – to start your own micro-business to which large businesses can outsource. So a threat to one person may be an opportunity for another.

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That’s why it is so important to look at the opportunities and threats holistically. We wrote an article recently with five questions which help you do just that.

Is there a cheaper substitute?

This is one of the questions we suggested you consider in light of today’s economy. We discussed in a previous show this week that consumers are repairing instead of replacing. And when they do replace, they’re often looking for used items instead of buying new ones.

Substitute: Store brands for name brands

In other words, they’re substituting down and it goes beyond lower priced alternatives to a product or service. In other words, it doesn’t just mean they’re buying store brands instead of name brands.

Substitute: Do-it-myself for do-it-for-me

As an example of that, we’re coming out of an era where more and more consumers were willing to pay for more and more services. They wanted someone to do-it-for-me. Now they’re substituting with do-it-myself more often.

Prove the lifetime value
It’s not just about price, although that is a more important consideration. Consumers are looking at lifetime costs, not just upfront costs. They’re willing to pay for value, but you need to be able to prove it to them.

Your business, your career
If you’re in business already or considering starting a business, think about what your product or service could be a substitute for. That’s where you’ll find opportunity. Also consider what products or services might be a substitute for what you offer. Those are your threats.

What about your job? If your company offers a cheaper substitute, there should be opportunity right now. If not, can you help them find ways to reduce costs? Or prove to customers that what you offer will pay them back in the long run?

Personal considerations

So far in this series we’ve only looked at the external environment, but that doesn’t paint the whole picture. You also have to think internally.

The best opportunity for you will match a market need to your personal considerations. So as you consider a career or a business, it’s important to consider your own wants and needs.

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georgeI wish I had heard that advice a long time ago. I tended to be very opportunistic. I got into businesses that looked promising without thinking enough about how I really wanted to spend my time. I enjoyed being a business owner, but I’m having even more fun these days!

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Find your passion
We hear it all the time, “Do what you love.” That’s the ideal. However, what if you can’t get paid to do what you love? What if there are no job opportunities? Then do something that lets you do what you love when you leave work.

Consider your preferences

Also think about your preferences when it comes to the environment in which you’ll work. Some people prefer to work at a desk; others can’t stand it. Some people prefer to work in a group; others like to work alone.

The best opportunity in the world isn’t a good opportunity for you if you don’t enjoy working at it.

Contemplate your proficiencies
What are you really good at? What do other people compliment you on? What do you find really easy to do? Chances are that is a skill you can exploit.

Now take another look
With your passion, preferences, and proficiencies – we’ll call these “the three P’s – in mind, consider your career and/or business opportunities again.

What can you help people do? What can you teach them to do? How can you save them money? What skills do you have that are transferable from one business industry to another?

Match your 3 P’s to a market need to find your bigg opportunity.

___

Get the tips and tools you need to be a BIGG success when you
subscribe to the Bigg Success Weekly – it’s FREE

___

Thanks so much for reading our post today. Join us next time when we look at some fun trends for 2009. Until then, here’s to your bigg success!

 

Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00304-010809.mp3

Related posts

1487]

1489]

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(Image in today's post by MISHA)

BIGG Success Logo boxed

What's Hot in 2009: Questions

hto_2009 This week on The Bigg Success Show, we’re discussing opportunities and threats in 2009. Today, we continue the five-part series by looking at some important questions to ask.

___

___

___

marylynnEarlier this week, we discussed continued outsourcing as a threat to our careers. We also talked about the opportunity to be a free agent – to start your own micro-business to which large businesses can outsource. So a threat to one person may be an opportunity for another.

___

That’s why it is so important to look at the opportunities and threats holistically. We wrote an article recently with five questions which help you do just that.

Is there a cheaper substitute?

This is one of the questions we suggested you consider in light of today’s economy. We discussed in a previous show this week that consumers are repairing instead of replacing. And when they do replace, they’re often looking for used items instead of buying new ones.

Substitute: Store brands for name brands

In other words, they’re substituting down and it goes beyond lower priced alternatives to a product or service. In other words, it doesn’t just mean they’re buying store brands instead of name brands.

Substitute: Do-it-myself for do-it-for-me

As an example of that, we’re coming out of an era where more and more consumers were willing to pay for more and more services. They wanted someone to do-it-for-me. Now they’re substituting with do-it-myself more often.

Prove the lifetime value
It’s not just about price, although that is a more important consideration. Consumers are looking at lifetime costs, not just upfront costs. They’re willing to pay for value, but you need to be able to prove it to them.

Your business, your career
If you’re in business already or considering starting a business, think about what your product or service could be a substitute for. That’s where you’ll find opportunity. Also consider what products or services might be a substitute for what you offer. Those are your threats.

What about your job? If your company offers a cheaper substitute, there should be opportunity right now. If not, can you help them find ways to reduce costs? Or prove to customers that what you offer will pay them back in the long run?

Personal considerations

So far in this series we’ve only looked at the external environment, but that doesn’t paint the whole picture. You also have to think internally.

The best opportunity for you will match a market need to your personal considerations. So as you consider a career or a business, it’s important to consider your own wants and needs.

___

georgeI wish I had heard that advice a long time ago. I tended to be very opportunistic. I got into businesses that looked promising without thinking enough about how I really wanted to spend my time. I enjoyed being a business owner, but I’m having even more fun these days!

___

Find your passion
We hear it all the time, “Do what you love.” That’s the ideal. However, what if you can’t get paid to do what you love? What if there are no job opportunities? Then do something that lets you do what you love when you leave work.

Consider your preferences

Also think about your preferences when it comes to the environment in which you’ll work. Some people prefer to work at a desk; others can’t stand it. Some people prefer to work in a group; others like to work alone.

The best opportunity in the world isn’t a good opportunity for you if you don’t enjoy working at it.

Contemplate your proficiencies
What are you really good at? What do other people compliment you on? What do you find really easy to do? Chances are that is a skill you can exploit.

Now take another look
With your passion, preferences, and proficiencies – we’ll call these “the three P’s – in mind, consider your career and/or business opportunities again.

What can you help people do? What can you teach them to do? How can you save them money? What skills do you have that are transferable from one business industry to another?

Match your 3 P’s to a market need to find your bigg opportunity.

___

Get the tips and tools you need to be a BIGG success when you
subscribe to the Bigg Success Weekly – it’s FREE

___

Thanks so much for reading our post today. Join us next time when we look at some fun trends for 2009. Until then, here’s to your bigg success!

 

Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00304-010809.mp3

Related posts

1487]

1489]

1490]

(Image in today's post by MISHA)

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Spotting Consumer Trends

By Bigg Success Staff
07-16-08

Life Changes

trend

It’s not easy to identify trends. We’re not talking about the latest article of clothing worn by a model going up and down the catwalk. That may be interesting, but is probably less important than spotting trends that affect your future and the future of your business or industry.

If it’s difficult to spot trends, it’s even harder to apply that trend to something meaningful. Positioning yourself to ride the wave. There’s a great article at trendwatching.com on the basics of spotting trends. They offer 5 tips to spot trends:

Tip 1: Know why you’re tracking trends.

Tip 2: Have a point of view.

Tip 3: Weave your web of resources.

Tip 4: Fine-tune your trend framework.

Tip 5: Embed and apply.

You’ll get a detailed explanation of each tip along with tons of examples. It’s definitely worth your time. Check it out at trendwatching.com!

1100 Hear today’s lesson and laugh on The Bigg Success Show. ]

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Ben Franklin Got It Wrong

Change. A word that sparks fear in many people.

We work to get to that comfortable spot, and we want to stay there.

“Nothing is certain except death and taxes.”
Ben Franklin

We think he got it wrong, not in the message, but in the semantics. We think he should have explicitly included change as something that is certain, rather than making it implicit in his quote.  


Will you lead or follow?

Even when it’s change that we’re creating ourselves, it can be scary. But it’s especially frightening when it’s a surprise.

For example, picture Jane telling her boss that she’s accepted a new position. She’s going to experience change. But isn’t that more comfortable than Jane’s boss telling her that her job is being eliminated?

It’s better to be a leader of change than a follower.

Who’s in control?
However, you can’t always control change. What you can control all the time is how you choose to respond to it.

You can also try to anticipate it. For example, as technology continues to develop, change is occurring more and more rapidly. Isn’t it safe to assume that this will continue?

So you have a choice to make. You either develop the skills to anticipate change so you get ahead of it or you just respond to it, after the pain becomes too great to do anything else.

Bigg action item – Separate the change into fads and trends
There are fads and there are trends. Fads come and go, so don’t worry about them. Trends are long-term. Get on board with them.

Divide a sheet into two columns – one called “Fads” and the other called “Trends”.  In your chosen career, think about the things affecting your industry. Now start putting those changes into the appropriate column.

What will affect your future income? Something will – for good or for bad!

Is it a short-term phenomenon? Or is it likely to continue? You can position yourself properly by seeing the change coming.

What opportunities will be created? What skills will be important? Do you have them? Can you get them?

Develop a plan for what you need to do to position yourself to take advantage of the trends.

Where do I get this information?

We’ll look at two examples. Search for the name of your industry followed by the word “association”. For example, “beauty salon association” yielded a half-dozen or so associations in Google.

You can also subscribe to magazines for your industry, or just about any industry you’re interested in following. They’re often free, supported by the advertisers. Amazon has an excellent resource that lists magazines by industry. It’s an extensive list!

So there are a number of ways to get the information you need so you can embrace change rather than begrudge it.

 

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