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You’ve Heard of the Purple Cow, but Have You Seen The Purple Tree?

Have You Seen The Purple Tree

Learn how the purple tree concept helped one man turned a $15,000 investment into $10 million! Click the player to listen to this BIGG Success Show podcast. Find the summary below.

One of the most frequent questions we get is how we come up with show topics. So we thought we’d give you a peak behind the curtain and show you how we arrived at today’s show idea.

We were eating!

That’s why today’s show topic is really … I can’t believe I ate that whole thing! Plop … plop … fizz … fizz!

Mary-Lynn recalled …
We were at a family diner. I started reminiscing about when I was a kid. There was this restaurant that we would go to when we went to visit my grandma. It was called the Hen House. The outside looked like a big red barn. The inside had a country décor and a fun little gift shop that my sister and I would always visit after eating. They had games and books and candy …

George added …
We’re showing our roots here. For those of you who aren’t familiar with it (which is likely most of you), the Hen House was a Midwestern chain. Sort of a smaller version of Cracker Barrel.

I have a book by William Dooner, the guy who started the Hen House chain. And to me, the most memorable thing from his book is when he talks about the purple tree in the forest.

Hence the subject of today’s show!

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6 Steps to Go From Idea to Action

6 steps to go from idea to action blog post image

Have you ever had an idea out of the blue, but didn’t know where to start developing it? On The BIGG Success Show, we tell the story of how one man is saving lives after putting an idea to action, and outline the steps he took. Read the show notes below.

The idea spark

In 2008, a man who was traveling for business, thought of a question one night while in his hotel room, and called the front desk. He asked, “What happens to the leftover soap?” The response was that it was thrown away.

Shawn Seipler started looking at some numbers:

-millions of bars of salvageable soap were going to waste.

– thousands of young children were dying from hygiene-related illnesses every day globally

– studies showed that regular hand washing could cut those deaths in half.

Based on his research, Seipler felt compelled to do something, and when he got home he put his idea to action.

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3 Ways to Buck Up Your Bounce-Back-Ability

image of a dog jumping into the air to reflect our article about bounce-back-ability

Bounce-back-ability is your ability to come back at a higher level than where you started. We share three ways to buck it up.

We discuss how to bounce back from tough times on The BIGG Success Show. Here’s a summary of our conversation.

Tough times call for tough people. And boy, are we having some tough times.

How can you get through them?

You need entrepreneurial brain food. It’s like comfort food for the mind, and we are serving some of that up with this topic!

As the two of us discussed how to return to normal, a word popped into our conversation:

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How to Pivot Your Life Direction

Image of Mark Victor Hansen and Crystal Hansen with their new book Ask

Mark Victor Hansen and Crystal Hansen say asking questions will pivot your life direction in amazing ways. Listen as they share how it worked for them.


Our guests today are the power couple of power couples.

Mark Victor Hansen is best known as the co-creator of Chicken Soup for the Soul*, one of the best-selling book franchises of all time.

Crystal Dwyer Hansen is an entrepreneur, coach, and author of Skinny Life: The Secret to Physical, Emotional and Spiritual Fitness*.

Together, they’ve written a new book, Ask! The Bridge From Your Dreams To Your Destiny*.

Here’s a summary of our discussion.

The Key to Finding Your Life Direction

Crystal says the difference between those who are really getting what they want in terms of success and happiness, and those who aren’t, is their willingness to ability to ask.

In looking back at their own journey’s, Mark and Crystal discovered there are 3 channels through which you can ask:

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Why This Entrepreneur is a Hero in More Ways Than One

The entrepreneur hero

Hear George & Mary-Lynn tell this amazing hero story on The BIGG Success Show podcast. Click PLAY (Duration 4:20)

It’s a story that went viral: Batman and Captain America saved a kitten from a burning home. We’ll tell you more about that, plus how this superhero story has some great inspiration for entrepreneurs.

The Superhero

John Buckland, dressed as Batman, and Troy Marcum, dressed as Captain America, were the entertainment at a children’s event in Milton, West Virginia when they noticed smoke coming from a house nearby.

They went into true superhero mode as they rushed to the house to make sure no one was inside. Then Buckland, a former fireman, broke out a window so some smoke could escape. As he looked down, he saw something small and furry on the floor…a kitten! He pulled it out of the burning home. The kitten survived!

An Entrepreneurial Hero

How did this former firefighter turned Batman come to be at the right place at the right time to help this cat and its 9, make that 8 lives? John Buckland was a career firefighter for many years before he got the call to serve in Iraq, which he did for two years. When his tour of duty was over, he couldn’t find work in the profession he loved.

He put his entrepreneurial cap on. When he worked for the Fire Service, one of his favorite things about it was teaching classes to children about safety. Children inspired him, and he felt passionate about doing all he could to help them.

An idea was born: Why not have heroes deliver positive messages that show kids how to take on the challenges they’ll face while growing up? Why not provide them with the tools they’ll need to make good choices so they can be heroes in their community? That’s exactly what Heroes 4 Higher does, for parties, school events, and more.

A Branding Hero

Thank goodness John Buckland had a great name for his business and a website because from countless newswires, newscasts, blogs, and social shares, this story was everywhere! In just a few days, the name of his small business was known around the world!

While most of us will never run to a burning house and save a kitten, you just never know when unexpected publicity will come your way. Is your business ready for that? Will people be able to find you and learn more about your story?

We sure are glad we were able to learn more about John. Not only did he save a kitten, but this entrepreneur’s passion is making our world a better place. What a hero!

Direct link to The Bigg Success Show audio file | podcast:
http://traffic.libsyn.com/biggsuccess/00877-091213.mp3