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Network Marketing

The Problem with Network Marketing on LinkedIn

Network Marketing

Network marketing on LinkedIn needs finesse – much like any networking or marketing done anywhere for that matter! Click PLAY to hear George & Mary-Lynn discuss this on The BIGG Success Show Podcast.

Network marketing on LinkedIn should be like peanut butter and jelly. However, many network marketeering practitioners make a critical mistake. Here’s an example:

[George] I recently received a LinkedIn connection request from a person who shall remain nameless. I accepted and sent a follow-up message thanking him for reaching out. He replied…

“Hey George, Great connecting with you as well… How can you help me with my biz opp…” The message went on to explain his network marketing opportunity.

Because of the nature of BIGG Success, I’m pretty open to connection requests. But this was my first correspondence with this particular person.

We hasten to add:

  • This recent example is by no means the only.
  • We’re not involved in network marketing.
  • We believe network marketing is a viable distribution channel.
  • We admire people who succeed in this field.

However, many network marketers don’t understand the culture of LinkedIn. That’s the problem. It leaves a bad taste which affects true network marketing professionals.

How can you rise above other practitioners? How can you capitalize on the power of LinkedIn to grow your business? Here are three suggestions to get better results faster:

Network marketing on LinkedIn requires the “you” view

Not you. Them. The person you’re having a conversation with.

This is a foundational concept in all sales communications. What’s in it for me?
When you reach out to someone on LinkedIn, that’s the question they’re asking.

Do you see the answer in the example above? No. Here’s what you see: “How can you help me with my biz opp…”

It’s the opposite of “you” view. It’s “me” view.

People don’t buy, join or sign up for you. They do so for themselves.

If you only present your reasons, they’ll find plenty of reasons NOT to do what you want.

Network marketing on LinkedIn starts with connecting, not connections

When you see someone you want to connect with, what do you actually see?

A real life flesh-and-bones person? A person you think might be interesting to know? A human being you’d like to learn more about?

Many people see dollar signs. They can be spotted a thousand miles away. They can’t help but show their true color – green. It’s all about money.

Of course, you should be excited about the products or services you sell. You should be enthusiastic about your opportunity.

But timing is everything. Your initial correspondence with a new connection shouldn’t be a pitch. Focus first on connecting on a human level. Money follows.

Network marketing on LinkedIn means helping, not hunting

Don’t pounce. Prospects aren’t prey.

How can you prescribe a solution when you haven’t diagnosed the problem?

Yeah, we know. You offer something everyone should be interested in.

Baloney. That mindset is a recipe for wasting time. You don’t see the qualified prospects through the mass of connections.

Don’t hunt. Help.

As you get to know the person, you’ll likely find ways to be of service. In many cases, it may be unrelated to what you do.

It may not even be about business. You may share an article or resource about a hobby or other interest of theirs. You relate to them on a human level.

The relationship grows. Trust builds. Then you’ll find plenty of opportunities to share your opportunity.

It’s about more than network marketing on LinkedIn

It turns out that these suggestions go beyond network marketing and LinkedIn. They apply to sales in general. They apply to all networking – not just social networking or networking on LinkedIn.

We must confess we’ve learned this from experience. Not on LinkedIn, but in other ways – we’ve been too exuberant at times about our own business. We learned the hard way. We’re sharing with you so you can avoid our mistakes.

LinkedIn is a powerful tool for professionals who want to find, connect, and engage with prospects and customers. Follow these tips for your BIGG success!

Direct link to The Bigg Success Show audio file | podcast:
http://traffic.libsyn.com/biggsuccess/0901-102314.mp3

Should You Stop Making a Daily To-Do List?

stop making to-do lists for BIGG SuccessLinkedIn recently released the results of a survey about to-do lists. Of the 6,500 professionals queried:

  • Almost two out of three (63%) stated that they regularly create a daily to-do list.
  • Yet just a little over one out of ten (11%) said they regularly complete all the tasks in a given day.
  • Agricultural workers had the highest success rate. They work fast so they can get back home and make sure some stranger isn’t hitting on their daughter.
  • Legal professionals were the least productive. They spend too much time messing with their briefs.

The most frequent reason cited for not completing their to-do list was “unplanned tasks”. These include “unscheduled phone calls, e-mails and meetings”.

We’ll share three suggestions to make sure you are more like a farmer and less like a lawyer.

Make a “to-don’t” list

Let’s not take the professionals in the survey at face value just yet. Let’s assume for just a minute that there’s another reason for the shortcoming.

What if the truth is that they are just unproductive too much of time? Let’s face it – it’s easy to fritter away a day these days.

The temptations are ever present – texts from friends, social networking, etc. It’s especially difficult for entrepreneurs who aren’t accountable to anyone for their time.

To make matters, it may be easy to justify the time. The line between productive and unproductive can be a very fine one.

We know from personal experience. Like us, you may have to ask yourself some hard questions. For example:

  • When networking online, are you making valuable connections or just playing with friends? 
  • When surfing the web, are you conducting valuable research or just feeding a fancy? 
  • Even worse, are you moving forward or pushing off something you know you need to do but don’t really want to right now?

You may be better served by doing something unusual. Stop making a daily to-do list, at least for awhile.

You may find it helpful to make a “to-don’t” list instead. These are things you want to stop yourself from doing when it’s time to be productive.

Make a list. Display it prominently. When you find yourself starting to stray from what you know you need to do, take a look at the list.

If the activity you’re about to partake in is on the list, stop. Then go back to work!

Of course, you need to plan for some “down” time in your day. Complete a task. Then reward yourself with a goody from your to-don’t list.

A sticky daily to-do list

If day after day, you can’t complete all of the tasks on your to-do list, the answer may be a simple one – plan to do less.

Before we dive deeper, though, we should make one cautionary note: Be honest with yourself.

It may be worthwhile to conduct a time audit for a day:

  • When you start working, set an alarm to go off in fifteen minutes. 
  • When it sounds, write down what you’re doing. 
  • Set the alarm for another fifteen minutes. Write down what you’re doing. 
  • Repeat until you stop working.

Now look at your notes. If you didn’t accomplish everything you wanted to, you have too much of something:

  • too much play
  • too much work

If it’s the former, make the to-don’t list we discussed above. If it’s the latter, you’re simply trying to do too much.

It’s a common symptom among BIGG goal-getters. We tend to think we can accomplish way more than is humanly possible.

So to keep yourself out of that trap, get out a 3″ x 3″ sticky note. Draw an X through it.

You now have 4 triangles. Write down the four most important things for you to accomplish today.

If the task can’t be described in the triangle, it’s too much to take on. Carve it up into smaller tasks.

By the way, it’s okay to write down less than four tasks. But by using a small sticky note, you won’t be tempted to write down more.

You’ll feel so much better if you regularly complete your daily to-do list. You’ll be energized. You’ll feel more confidence. And besides that, you’ll reach BIGG success!

How do you make sure you complete your daily to-do list?

Image in this post from stock.xchng

The Biggest Mistakes People Make Using LinkedIn-Part 3

The Power Formula for LinkedIn Success Book Cover | BIGG SuccessWe’re wrapping our conversation on The BIGG Success Show with LinkedIn expert Wayne Breitbarth, author of the book: The Power Formula for LinkedIn Success: Kick-start Your Business, Brand, and Job Search

We’ve been talking about the five biggest mistakes people make when using LinkedIn.

In Part 1, Wayne told us about:

Biggest Mistake #1: Failure to dedicate sufficient time to their LinkedIn efforts.

Biggest Mistake #2: Underestimating the importance of crafting a dynamic, keyword-filled personal profile.

In Part 2 we discussed:

Biggest Mistake #3: Failure to recognize the importance of having lots of trusted professionals in your LinkedIn network

and not getting recommendations.

Biggest Mistake #4: Using LinkedIn to advertise your products and services.

In this segment, we learn about the final mistake that businesses/brands are making:

Click a player to hear Wayne talk with George & Mary-Lynn on The BIGG Success Show podcast. (Duration 7:45)


iPhone/iPad/Mobile Podcast Player
[haiku url=”http://traffic.libsyn.com/biggsuccess/00805-042812.mp3″ title=”The BIGG Success Show #805″]
Biggest Mistake #5: Lack of a consistent company wide message and policy.

  • How LinkedIn is powerful for companies and why consistency is key
  • Why your employee’s profile is either helping or hurting your brand
  • Ideas on how companies can create that consistency about their brand with their employees
  • How to create a strategy when using Groups to help promote your company
  •  Why it is essential to have a company page on LinkedIn and what it search engine keywords your company profile should contain.
  • What you should be doing to maintain your LinkedIn personal page and your company page.
  • Should recommendations go on your personal profile or company profile?

Visit Wayne’s website to get free weekly LinkedIn tips  along with a free chapter of his book .

Direct link to The Bigg Success Show audio file | podcast:
http://traffic.libsyn.com/biggsuccess/00805-042812.mp3

The Biggest Mistakes People Make Using LinkedIn-Part 2

The Power Formula for LinkedIn Success Book Cover | BIGG SuccessWe’re continuing our conversation on The BIGG Success Show with Wayne Breitbarth, LinkedIn expert and author of the book: The Power Formula for LinkedIn Success: Kick-start Your Business, Brand, and Job Search.

We’re discussing the five biggest mistakes people make when using LinkedIn. In Part 1 of our interview we talked about:

Biggest Mistake #1: Failure to dedicate sufficient time to their LinkedIn efforts.

Biggest Mistake #2: Underestimating the importance of crafting a dynamic, keyword-filled personal profile.

In this segment, learn about these mistakes:

Click a player to hear Wayne talk with George & Mary-Lynn on The BIGG Success Show podcast. (Duration 9:50)


iPhone/iPad/Mobile Podcast Player
[haiku url=”http://traffic.libsyn.com/biggsuccess/00804-042612.mp3″ title=”The BIGG Success Show #804″]
Biggest Mistake #3: Failure to recognize the importance of having lots of trusted professionals in your LinkedIn network / Not getting recommendations.

  • What Wayne says is the most powerful aspect of LinkedIn
  • How LinkedIn is like the “6 degrees to Kevin Bacon”
  • Why 35-40 connections is NOT enough to fully use LinkedIn and the number you should shoot for
  • Why Groups on LinkedIn are the second most important part of using LinkedIn
  • There are over 1.2 million Groups on LinkedIn, learn how to get more connections using them.
  • How recommendations  can help you come up more often when people use the keyword search tool to attract more leads.

Biggest Mistake #4: Using LinkedIn to advertise your products and services.

  • Why the traditional forms of advertising doesn’t work in social media
  • Your Powerful Formula for promoting yourself on LinkedIn is to: Help people, share valuable information, and build relationships.
  • How sharing your work in terms of questions and discussions will take away the “in your face” advertising.
  • Why you should spend time listening on social media spaces to learn the communication skills.
  • How to listen on LinkedIn by simply visiting your home page.
  • Why Groups provide a listening tool for you too.
  • How to find conversations in your space using keywords and a tool hardly anyone uses: “LinkedIn Signal” or “Search Status Updates.”
  • Wayne shares an example of how he was able to connect with a potential client who wasn’t even in his network by using the listening tools in LinkedIn.

Visit Wayne’s website for a free chapter of  his book The Power Formula for LinkedIn Success and to learn more about his LinkedIn training offerings.

Next time, learn about a silly little thing that many companies overlook on LinkedIn and why it hurts your brand.

Direct link to The Bigg Success Show audio file | podcast:
http://traffic.libsyn.com/biggsuccess/00804-042612.mp3

The Biggest Mistakes People Make Using LinkedIn-Part 1

The Power Formula for LinkedIn Success Book Cover | BIGG SuccessToday on The BIGG Success Show, we are happy to talk with Wayne Breitbarth. Wayne has thirty years’ experience in operations, finance, management, and business ownership. He is also a speaker, consultant, a LinkedIn expert , and author of the book we’ll be discussing: The Power Formula for LinkedIn Success: Kick-start Your Business, Brand, and Job Search.

Click a player to hear Wayne talk with George & Mary-Lynn on The BIGG Success Show podcast. (Duration 8:55)


iPhone/iPad/Mobile Podcast Player
[haiku url=”http://traffic.libsyn.com/biggsuccess/00803-042412.mp3″ title=”The BIGG Success Show #803″]
In this segment:

  • Find out why the recession turned Wayne from a skeptic on LinkedIn to a  BIGG fan!
  • Why a light bulb went off while he was using the people search feature on LinkedIn
  • Why LinkedIn isn’t in the same realm as Facebook and Twitter for personal branding on social media branding.

Biggest Mistake #1: Failure to dedicate sufficient time to their LinkedIn efforts.

  • Find out why Wayne says you should spend at least 2 hours a week there and where to find the time).
  • The most important actions your should take when spending time on LinkedIn.
  • What Wayne says is the “gasoline in the tank” for your LinkedIn use.

Biggest Mistake #2: Underestimating the importance of crafting a dynamic, keyword-filled personal profile.

  • Why you shouldn’t treat your LinkedIn profile like a resume (and why it’s boring to keep it that way).
  • The 2 things to think about as crafting your profile: keywords and story.
  • The trick to determining the keywords you’ll want to use (think the “this” or the “that”).
  • Why thinking Yellow Page categories is a helpful way to craft your business keywords.

Learn more about Wayne, his book, his LinkedIn training, and even download a free chapter of The Power Formula for LinkedIn Success on his website.

Next time, Wayne talks about the best way to communicate so you don’t turn people away.

Direct link to The Bigg Success Show audio file | podcast:
http://traffic.libsyn.com/biggsuccess/00803-042412.mp3