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lessons from natures best hunters on making money

3 Lessons to Make More Money, More Dependably

lessons from natures best hunters on making money

Listen to this post! Click a player to hear George & Mary-Lynn on The BIGG Success Show Podcast (Duration 5:30)

If you’re a business owner, solopreneur, salesperson or other professional – you’re always thinking about finding customers so you create a steady stream of income.

What if you could generate income more predictably?

What if you didn’t have to work so hard to do it?

Sounds great, doesn’t it? Want to know the key? You just have to…

Think like a wild animal!

We say that because, as we were working over the weekend, we had Nat Geo Wild on in the background. We caught several of the Built for the Kill series. The shows we watched were all about Africa’s natural born killers.

It made us think about the hunt for customers. We hasten to add – we’re NOT suggesting that you look at customers as prey.

Unfortunately, plenty of people still do think like that. It’s the wrong attitude, especially today.

But we learned three lessons about putting food on the table, more dependably, with less effort by thinking like a wild animal:

Reduce risk by knowing where you rule.
Lions rule the land. Crocodiles rule the water. As long as they stick to their respective place, all is well.

But when a croc hunts on land or a lion chases prey into the water, they may quickly find themselves in immense danger. The scale quickly tips.

This serves as a reminder for all of us – stick to your niche unless you’re so hungry it’s worth the risk to stray outside of it.

Don’t be a cheetah. They work too hard.
Cheetahs are beautiful animals. We love seeing them run in slow motion. But slow they aren’t – they’re the fastest land mammal. But here’s something we didn’t know before:

Cheetahs expend so much energy chasing down their prey, they can’t even enjoy their dinner! They have to rest first.

And while they rest, they’re vulnerable. Other animals – like hyenas and lions – claim the cheetahs’ kill about 20% of the time.

So cheetahs often find themselves working to the point of exhaustion to put food on someone else’s table.

Yes, they have their niche. Yes, they do well. But they hunt alone. It costs them dearly.

The lesson for us? Don’t be a cheetah.

Go beyond collaboration. Form a team of teams.
Lions and hyenas are bitter rivals. We gained new respect for hyenas. Yes, they’re scavengers. We learned lions are too.

Most people find lions appealing. Hyenas are ugly.

But they feed well! And the real secret we learned from these shows was from the hyenas.

For every five times a lion pride makes a kill, hyenas know about four of them. And they feed on it three of those five times!

We found that statistic staggering. What’s their secret?

They don’t hunt alone. They hunt together. But so do lions. And if you put a certain number of hyenas up against the same number of lions, the lions win every time.

Hyenas are smart. They call in reinforcement – packs of packs you might say. When they have the numbers, they take on the lions.

We can do the same in our businesses. Collaboration is critical today – don’t be an independent business, become an interdependent one.

But don’t stop there – form a team of teams:

  • So you’re not alone.
  • So you can call in reinforcements when you need them.
  • So you don’t have to work so hard to put food on your table.
  • So you can make more money, more dependably and live life on your own terms. That’s BIGG success!

Let’s talk more about teams. Tell us about you. You can leave a comment below or e-mail us at BiggInfo[at]BiggSuccess[dot]com.

Direct link to The Bigg Success Show audio file | podcast:
http://traffic.libsyn.com/biggsuccess/00870-071713.mp3

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The Coming Age of Small Business – Part 1

small-businessIt’s one of the most famous opening lines of any novel. Charles Dickens, in A Tale of Two Cities, wrote, “It was the best of times; it was the worst of times.”

Could the same be true for small business owners today?

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Many small businesses are struggling. According to Discover’s Small Business Watch, half of the small business owners surveyed reported cash flow problems over the last three months. The good news is the number is down slightly, but it’s still significant.

It’s been tough to get credit. Vendors are more demanding than ever while, at the same time, customers are paying slowly – especially if you do business with certain state governments.

But it’s also a great time to be a small business owner.

In a post awhile back on the Harvard Business blog, Peter Bergman said small companies will win. He talked about a small business that had won large accounts – and got prepaid – even though they were competing against much bigger, more established companies. He says clients aren’t looking for …

big names …
flashy offices …
lots of time in the industry …
highly-capitalized vendors. 

So what do they want?

Bergman says: “Small is the new big. Sustainable is the new growth. Trust is the new competitive advantage.”

He reports that even senior level managers at many large companies have lost faith in their companies. As go the employees, so goes the company.

People want to do business with people they trust.
Not companies.
Not organizations.
Not institutions.

People.
People want to do business with people.
People want to trust again.
People want to do business with people they trust.

Increasingly, that’s small businesses. Trust is one of the reasons small companies have an inherent competitive advantage right now.

So to capitalize on this trend, super-serve your customers in your chosen niche. Build relationships by building trust and you’ll create a competitive advantage.

It’s hard for large companies to create a culture of trust. It’s much easier for small business owners.

If you think about it, we’re back where we started. In days gone by, we did business with people we knew.

It wasn’t about the promises of a faceless brand; it was about the promises of a person. Deliver on your promises and you’ll be a bigg success!

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Thanks so much for reading our post today. We trust you enjoyed it!

Please join us next time when we’ll look at this topic again by exploring two other ways small businesses can gain a competitive advantage. Until then, here’s to your bigg success!

Subscribe to The Bigg Success Show in iTunes. 

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Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00522-111009.mp3

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Making Change Work

change2 Entrepreneurs see a problem and immediately start trying to find a solution. That’s why entrepreneurship has been defined as the science of change. And there’s a new concept starting to take hold – that we are all entrepreneurs. We must all be innovative in finding solutions for the problems that we each face.

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There is real value in seeing ourselves as entrepreneurs and in looking at change as an opportunity rather than something to be resisted. We should welcome change!

That’s a bigg step for a lot of people. But if we don’t change, it means we’re standing still. There’s an old saying that a rut is nothing more than a grave with both ends knocked out. We have to get out of our ruts; we have to change – either as a response to the change we see coming or by creating the change that we see needs to be made.

We’ve been talking about change in our last couple of shows. We started by talking about the lost art of making change. Last time, we talked about how saving our change can lead to bigg changes in our lives.  It occurred to us that we can think about change in our lives by thinking about change – pennies, nickels, dimes and quarters.

A penny for your thoughts

The change process begins with a penny for your thoughts. It’s important to generate ideas about where you want to go. Then check the validity of your idea to see if it plays to your strengths. If it passes that test, look at the customers (or employer) you plan to serve as well as the competition already serving them to see if this is a good opportunity.

If I had a nickel for every time …

But the idea itself isn’t worth much. It’s the actions that follow the idea that make it valuable. So think about the saying, “If I had a nickel for every time I (fill in the blank).” We’re usually making a joke or lamenting something we’ve done too many times to count when we say this.

But there’s some bigg wisdom in this little saying. It’s the key to moving the idea from inside your head to something tangible. It’s about inputs. You can’t control the outcome, but you can control your actions.

So if you think about the actions necessary to bring your idea to fruition and then mentally think that you’re getting a nickel every time you act, you begin to see that your inputs create the output you want. The more you perform, the more you eventually get back.

A dime a dozen

As you come up with your ideas and begin to implement them, stand out. You don’t want to be a dime a dozen. You need to be unique. If you don’t find a way to differentiate yourself from the crowd, you can’t expect to be seen as outstanding. Find your niche. Entrepreneurs do it. So must we.

Two bits

One bit isn’t good enough. Have a back-up plan. If your tactics don’t work, what will you do next? This is the advantage of action. You learn. Notice that we didn’t say you fail. But you may not succeed bigg at first. You must adapt. Think about how you will need to adapt before you have to.

So there it is … the change process. Making change work leads to bigg success. 

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Get the tips and tools you need to be a BIGG success.
Subscribe to the Bigg Success Weekly – it’s FREE!

___

Thanks for taking time out of your day to read our post today. Please join us next time when we talk about the seven P’s of business success. Until then, here’s to your bigg success!

Subscribe to The Bigg Success Show in iTunes. 

Subscribe to the Bigg Success feed.

Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00343-030409.mp3

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(Image in today's post by ajajulian)

What's Hot in 2009: Businesses

maple_leaf_foods_logo This week on The Bigg Success Show, we’re taking a look at opportunities and threats in 2009. Today, we continue the five-part series by looking at business opportunities.

In the last quarter of 2008, we witnessed some significant shifts in consumer behavior. We’ve written an article on hot businesses for 2009 after doing extensive research on how these shifts will affect businesses.

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You gotta know when to hold ‘em

One of the things we learned is that people are holding on to what they have longer. So if your business idea involves replacing something old, think again about starting up in 2009.

But if you know how to repair something, or can partner with someone who does, 2009 is a great time to get started. For example, one of the hottest businesses in the country right now is shoe repairs. People are repairing, rather than replacing, even the basics.

Every second counts

Somewhat related to repairs, if consumers have to replace an item, they’re often looking for something used. Businesses that sell second-hand items are thriving right now. Resale clothing shops are reporting record sales. From kid’s clothes to wedding dresses, consumers are buying previously worn garments.

Used office furniture suppliers are also doing well. While buyers are feeling stingy, they’re finding it hard to resist some of the premium quality furnishings flowing out of financial institutions these days.

Used book stores are also reporting strong sales as people return to reading as an inexpensive form of entertainment.

It’s a small world after all

The overwhelming majority of businesses are really, really small businesses. They consist of one or two people, in many cases operating from their home. It appears that these tiny businesses – which have been dubbed micro-businesses, are only going to continue capturing a larger share of the total business pie.

What special skills do you have? What are you an expert at … or could you be an expert at?  Thinking along these lines may help you discover your opportunity. A lot of the best opportunities are businesses you rarely hear about because they’re small niches within a larger category so they’re hardly newsworthy.

Just like other consumers, businesses are looking for ways to save money. If they can contract for needed services, rather than hiring an employee to provide them, they don’t have the costs that go with a full-time employee. They can also maintain more flexibility to adapt in a rapidly changing world, which is worth money to them.

From your perspective, look at it this way – instead of a job serving one employer (think of your employer as your only customer), would you feel more secure if you had ten employers (since it’s your own business, you’d call them clients)? If one of them stops doing business with you, you might only lose ten percent of your income.

It may sound crazy to many people to even think about starting a business right now. But keep in mind that many of the most successful businesses began in a downturn. You may discover it’s the perfect time to find your bigg opportunity! 

___

Get the tips and tools you need to be a BIGG success when you
subscribe to the Bigg Success Weekly – it’s FREE

___

Thanks for reading our post today. Again, check out the article we've written for more information on businesses that will be hot in 2009. Join us next time as we continue this series by looking at threats to be aware of in 2009. Until then, here’s to your bigg success!

Subscribe to The Bigg Success Show in iTunes. 

Subscribe to the Bigg Success feed.

Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00302-010608.mp3

Related posts

What’s Hot in 2009: Careers

What’s Hot in 2009: Threats

(Image in today's post by MISHA)

What’s Hot in 2009: Businesses

maple_leaf_foods_logo This week on The Bigg Success Show, we’re taking a look at opportunities and threats in 2009. Today, we continue the five-part series by looking at business opportunities.

In the last quarter of 2008, we witnessed some significant shifts in consumer behavior. We’ve written an article on hot businesses for 2009 after doing extensive research on how these shifts will affect businesses.

___

___

You gotta know when to hold ‘em

One of the things we learned is that people are holding on to what they have longer. So if your business idea involves replacing something old, think again about starting up in 2009.

But if you know how to repair something, or can partner with someone who does, 2009 is a great time to get started. For example, one of the hottest businesses in the country right now is shoe repairs. People are repairing, rather than replacing, even the basics.

Every second counts

Somewhat related to repairs, if consumers have to replace an item, they’re often looking for something used. Businesses that sell second-hand items are thriving right now. Resale clothing shops are reporting record sales. From kid’s clothes to wedding dresses, consumers are buying previously worn garments.

Used office furniture suppliers are also doing well. While buyers are feeling stingy, they’re finding it hard to resist some of the premium quality furnishings flowing out of financial institutions these days.

Used book stores are also reporting strong sales as people return to reading as an inexpensive form of entertainment.

It’s a small world after all

The overwhelming majority of businesses are really, really small businesses. They consist of one or two people, in many cases operating from their home. It appears that these tiny businesses – which have been dubbed micro-businesses, are only going to continue capturing a larger share of the total business pie.

What special skills do you have? What are you an expert at … or could you be an expert at?  Thinking along these lines may help you discover your opportunity. A lot of the best opportunities are businesses you rarely hear about because they’re small niches within a larger category so they’re hardly newsworthy.

Just like other consumers, businesses are looking for ways to save money. If they can contract for needed services, rather than hiring an employee to provide them, they don’t have the costs that go with a full-time employee. They can also maintain more flexibility to adapt in a rapidly changing world, which is worth money to them.

From your perspective, look at it this way – instead of a job serving one employer (think of your employer as your only customer), would you feel more secure if you had ten employers (since it’s your own business, you’d call them clients)? If one of them stops doing business with you, you might only lose ten percent of your income.

It may sound crazy to many people to even think about starting a business right now. But keep in mind that many of the most successful businesses began in a downturn. You may discover it’s the perfect time to find your bigg opportunity! 

___

Get the tips and tools you need to be a BIGG success when you
subscribe to the Bigg Success Weekly – it’s FREE

___

Thanks for reading our post today. Again, check out the article we've written for more information on businesses that will be hot in 2009. Join us next time as we continue this series by looking at threats to be aware of in 2009. Until then, here’s to your bigg success!

Subscribe to The Bigg Success Show in iTunes. 

Subscribe to the Bigg Success feed.

Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00302-010608.mp3

Related posts

What’s Hot in 2009: Careers

What’s Hot in 2009: Threats

(Image in today's post by MISHA)