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Santa’s Personal Branding Expert

personal-brand-santa-rudolf-BIGG-Success

Hear about Santa’s personal branding expert on The BIGG Success Show Podcast. Click PLAY for some fun holiday sounds.

You may not know it, but Santa keeps a personal branding expert on his staff. The funny thing is we knew about this expert’s colleagues for years before we heard of him.

That’s right – he labored in obscurity.

He was never popular with his colleagues. In fact, they really treated him poorly.

They laughed at him. They called him names. Worse yet, they never invited him to join them in any of their activities.

He felt all alone at work. Like the last kid picked on a schoolhouse playground, he just didn’t fit in.

But all of sudden, things changed.

The economy took a nose dive. Like any good businessperson, Santa tried to understand how it would affect his business.

But the future was foggy. A disruptive force made Santa uncertain that he would be able to deliver on all of his orders. What was he to do?

Santa remembered his personal branding expert. Sure, the expert’s colleagues made fun of him. But only because he was different.

However, it was his singular difference which made all of the difference to Santa.

You see, this expert had an unusual ability to shine light on the path ahead. None of his colleagues could do that.

When the situation looked dim, Santa turned to the one member of his staff who could guide the team through the dark, cloudy times.

Rudolph – Santa’s personal branding expert – came through with shining colors! Santa was able to fulfill his promises. All his customers got just what they wanted, right on schedule.

Thanks to Santa, Rudolph discovered that his uniqueness was an asset, not a liability. It was a cause for celebration, not despair.

All he had to do was to find opportunities where his talent matched the conditions. Then he could serve others in a way no one else could duplicate.

Santa lived up to his brand image thanks to Rudolph. All his colleagues – his fellow reindeer – loved him.

And as we all know, he went down in history, to become the most famous reindeer of all. Now that’s BIGG success!

Direct link to The Bigg Success Show audio file | podcast:
http://traffic.libsyn.com/biggsuccess/00903-121614.mp3

Alex Ruggieri a personal brand interview on BIGG Success

How a Local Broker Built His Personal Brand

Alex Ruggieri a personal brand interview on BIGG Success

Think you need to tell your own story to build a personal brand? George & Mary-Lynn talk with a guy who’s built a local and national name, by helping others tell their stories. Click PLAY to learn how he did it.

Alex Ruggieri is a highly-recognized real estate broker and Senior Advisor for Sperry Van Ness. But he’s also a media mogul, with a radio show called Central Illinois Business; a TV segment, Business Insider on WCIA Channel 3, and the Commercial Connections Podcast for the National Association of REALTORS®

A Personal Brand is Born

When starting out as a broker, Alex didn’t have the money to spend on advertising to help him stand out from all of his competition. So he asked himself this question: “What do I have that I can give that would provide value to others that isn’t money?”

He thought about his strengths and what he loved to do.

What he came up with has made him a thought leader in his industry at both the local and national level….

A Personal Brand Grows

As a young man, Alex felt fortunate to be introduced to business people in the Champaign-Urbana, Illinois community whom he considered mentors. People he still looks up to today. He noticed no one was telling their stories.

Alex approached a TV station to pitch an idea for a program that would showcase the stories of the business people in the community. He got the green light to host the show! From there, a local radio station asked him to do the same kind of program for them. That station happened to also own the city newspaper.

Alex was getting exposure everywhere by giving his time to create compelling content for local media outlets. Alex also loved the fact that he was able to give back to the business community by giving them an outlet to to share what they do.

Alex’s media work in his hometown caught the attention of the National Association of REALTORS®, who asked if he’d host their national podcast!

As he says, “If you give enough…the universe will take care of you.”

Alex gets business by doing what he loves…talking about business. Find what you’re passionate about, and use it to build your personal brand. It leads to BIGG Success.

More Personal Brand Building Advice

Become a free member of our Entreprenurturing™ Center to hear our extended discussion with Alex where you’ll also learn:

  • How his work in media has helped his bottom line
  • His “Jay Leno Theory” and how it can work for you
  • His advice on how to find that one thing that can elevate your brand

Plus, Alex shares the BIGG defining moment that pushed him towards the work ethic he still uses today.

Just sign up for our free download to get instant access.

Direct link to The Bigg Success Show audio file | podcast:
http://traffic.libsyn.com/biggsuccess/00888-010914.mp3

Best Job Opportunity

Don’t Miss Out on This Job Opportunity

Best Job Opportunity for BIGG Success

Listen to this post! Click Play to hear George & Mary-Lynn on The BIGG Success Show (Duration 4:05)

The best job opportunity today is far different from the ideal job of days gone by. Back then, someone created a job for you.

Today, there’s a new model – you have to create the job yourself.

There’s still plenty of work to be done. It’s just increasingly not being done by employees.

The goal used to be one employer for life. Now it’s no employer for life. One employer is too limiting: You get stuck in an industry which may die. You don’t grow enough. Your skills become too specific.

With the new model, you grow as much as you want, as fast as you want. You learn transferable skills so you can adapt to any environment.

In the old model, employees had one customer (their employer). All their eggs were in that company’s basket.

They lived and died on the success of a single business. If the company you were working for laid you off, 100% of your income was gone.

The new job opportunity is with a portfolio of customers. If one of them stops doing business with you, your income only takes a partial hit.

You’ve diversified your income – something every single financial planner suggests you do with your money. Why should your career be any different?

In the old economy, a cover letter and a resume were the primary marketing tools. Companies posted jobs which were available. People responded like cattle.

They all pretty much looked the same. Companies sifted through the piles for the few who stood out.

The new model requires a complete marketing toolkit. You have to cut through the clutter so prospective customers know about you. After all, you won’t find these opportunities posted.

And that’s a wonderful thing – it means you can separate yourself from the masses just by out-marketing them.

Which brings us to our next difference between then and now…

In the old system, the company brand was all that mattered. Employees didn’t need a brand because they didn’t want to go anywhere. They just wanted to keep working for the company.

The new way requires a professional brand. We purposely didn’t use the term “personal brand.” It implies it’s all about you. It’s not – it should be about how your business helps your customers.

What makes you unique? How do your skills and expertise make their lives better? How do you they find out about you?

These are the some of the challenges for modern “job” seekers – because today’s best job opportunity is a business opportunity.

It’s also an opportunity to stop living on your employer’s terms and start living your life on your own terms. That’s BIGG success!

Do you agree? Is the best job opportunity today to own your own business?

Direct link to The Bigg Success Show audio file | podcast:
http://traffic.libsyn.com/biggsuccess/00875-082013.mp3

Image from Flickr

Get a Brand Over – Part 1

brandoverWe were pleased to have John Tantillo, The Marketing Doctor, as our guest on The Bigg Success Show today. John has over twenty years experience in the marketing industry and is the President of Marketing Department of America. He’s also a behavioral research psychologist who you may have seen on Fox News, Fox Business News or heard on a radio station somewhere around the country. Let’s get to the conversation …

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marylynnJohn, your mantra is “Go Brand Yourself” using the principles that companies use to create your personal brand. So many people today are trying to do that. What are some of the tips you give them?

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johnFirst and foremost, you have to be yourself. I just dislike this concept of a makeover. I believe in brand-overs. With a makeover, you conform yourself to what others think you should be. A brand-over is finding out who you are, what your strengths are, and then promoting the heck out of that. Go brand yourself! That’s really the secret. I guess that’s the psychologist in me.

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Get the tips and tools you need to be a BIGG success.
Subscribe to the Bigg Success Weekly – it’s FREE!

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marylynnWhen you were talking about that, I immediately started thinking about Susan Boyle. She’s had a huge makeover. What do you think about that?

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johnIt’s obvious that it was a makeover and not a brand-over. All the handlers were telling her to do this and do that. That’s the worst case scenario. I’ll give you a good example of this. When I first went on Neil Cavuto’s show about two years ago, the geniuses were telling me that I couldn’t wear a bow tie. You can’t wear a hat. You have to make a decision between wearing a bow tie and a hat. I looked at them and said, “You’re crazy. You’re all nuts. That’s my signature, That’s my brand! Those are my brand characteristics.” So fast forward two years to a week ago, I met Neil Cavuto in the hall. He said, “We have to get you back on the show.” I said, “Sure, Neil, anything you say.” Here’s the point: I get back to my office and I get a call from The Strategy Room where I appear regularly at Fox. They were telling me that people from Neil Cavuto’s show had called wanting to know about the guy who wears the bow tie and the hat! But that’s me. Now if somebody would suggest to you, George, that you wear a bow tie and a hat, you might not feel comfortable. That would be a makeover. It wouldn’t be sincere. Figure out what you want to communicate and then promote the heck out of it.

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georgeCome to think of it, John, I could use a complete brand-over! So how do you find your brand?

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johnIf you wanted to do what I call a brand-over, George, you would ask Mary-Lynn, “What do you think my brand is? What are my positive attributes?” Then you go to the next ring – your friends. You ask them what they think your brand is. The last group is your colleagues. Based on that data, you begin to shape your brand. Is there any discrepancy between the brand others see you as and the brand you see yourself as. If there is, do you want to make the change if you’re not being successful with your present brand?

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marylynn
It seems pretty simple, but it’s not.

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johnNo, it’s not, because sometimes we don’t want to hear what people are going to tell us. But it’s the best way to make yourself a better professional. It’s not just listening. It’s also evaluating whether they are realistic and whether you can integrate their suggestions into your brand.

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Please join us next time when we continue our discussion with John. Among other things, he’ll tell us the advantage individuals have over institutions today.

Thanks so much for the gift of your time today. Until next time, here’s to your bigg success!

What is Your Thing?

tutors-on-tv.jpgToday we introduced a new segment on The Bigg Success Show – Tutors on TV. You really might enjoy listening because we can’t fully replicate the experience in text!

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One of our favorite TV shows is How I Met Your Mother. On a recent episode, two of the characters, Barney and Marshall, were discussing that there could be more layoffs at the bank at which they both work.

Barney says he’s not worried about it because he has too much on them. But Marshall is worried.

Barney tells Marshall he needs a “thing” – something that makes him fun and well-liked. Barney points out the guy in Account Services who’s known as “The Food Guy.” There’s “Fantasy Guy”, “YouTube – Clip Guy”, and even creepy “Back Rub Guy.”

After several attempts, Marshall came up with “Sports Guy” – he ran the fantasy sports league at the office.

Although this is a comical way at looking at how to stand out, it probably isn’t going to help you keep your job. But there’s an underlying lesson that will help you build your personal brand.

A memorable characteristic

Our friend, Jay Ehret, The Marketing Guy, recently left a great comment on a show we did about personal branding. We said it was important to have a consistent persona. Jay added that it was also crucial to have at least one memorable characteristic.

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georgePeople tell me all the time that they love my laugh. It’s funny – I don’t know how to develop a good laugh. But I know when I hear anyone in my family laugh, I get a kick out of it. I guess I’m lucky enough to share the same genes.

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marylynnGeorge’s laugh makes people feel good. And he has a natural ability to make them laugh. People love that about him.

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So what about you makes you stand out? For what do people remember you? What’s your thing? It can be as simple as a handshake. You may be sincerely likable. There are a lot of possibilities.

Beyond personality

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marylynnBut it goes beyond personal characteristics. It’s also about what you’re really good at. I think I’m pretty good at audio production. I have experience, but also a real passion for it.

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georgePeople often comment about the production quality of The Bigg Success Show. I tell them Mary-Lynn gets all the credit for that. For example, she created the fun sound effect for our show today as well as all the sound you ever hear on our show.

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You may be the go-to person or the connector – you’ve got a great Rolodex. You may be the person who can lead people others can’t. Once again, there are a lot of places to find your thing.

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Would you like more tips and tools to live your life on your own terms?
Subscribe to the Bigg Success Weekly – it’s FREE!

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Finding your thing

We think you often find your thing where your passions meet your proficiencies. What do you love? What are you really good at? They’re not always the same, but they often are.

If you’re a really humble person, it may be hard to think about what your thing is. But fortunately, there’s a really good solution …

Ask!

Ask your family, friends, and closest associates what they think that thing is for you.

A bigg request

We want to do more segments of Tutors on TV. We’d love it if you help us out. Have you learned a thing or two from a TV show?

Please share that with us by leaving a comment below, calling us at 888.455.BIGG or sending us an e-mail at bigginfo@biggsuccess.com.

We thank Jay for sharing his fantastic insight with us. And we thank you so much for reading our post today.

Please join us next time when talk about sharing toys. Until then, here’s to your bigg success!

Subscribe to The Bigg Success Show in iTunes. 

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Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00379-042309.mp3

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(Image in today's post by lilie)