A box of french fries with the title How Ray Kroc Made a Fortune from McDonalds

How Ray Kroc Made a Fortune from McDonald’s

A box of french fries with the title How Ray Kroc Made a Fortune from McDonalds

Ray Kroc made a fortune on someone else’s idea. Even then, he had to overcome many obstacles, over a number of years, to find BIGG success.

We get informed and inspired by BIGG success stories. On The BIGG Success Show, we share one of our favorites. Below, you’ll find a summary of that story. Click the player to listen to the full story.

Ray Kroc is one of the most legendary entrepreneurs in history. He built McDonald’s into one of the world’s most iconic brands. But his destiny was anything but certain. And he was no young superstar. His success came slowly.

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Did Someone Forget to Tell You?

did someone forget to tellAs we begin a New Year, we want to share a thought with you about some people you know (and some you may not). We have a question about all of them:

Did someone forget to tell them?

Did someone forget to tell Jimmy Durante that he couldn’t sing? It didn’t matter to him. He became a star, thanks in part to his gravelly voice which made him noticeable.

Did someone forget to tell Albert Einstein he wasn’t smart enough? After all, he struggled with language his whole life. He didn’t start talking until he was three. And he failed a language exam when he was sixteen. Yet he is one of the people often associated with the term “genius”.

Did someone forget to tell Helen Keller that blind people can’t become authors?

She certainly didn’t let that little challenge stop her.

And lest you think these people are just “one-off” examples, consider John Bramblitt. Did someone forget to tell him that blind people can’t paint? In fact, it was just that – going blind – which lit the path to his passion.

Did someone forget to tell Josh Hinds that a person with a stuttering problem caused by Tourette’s Syndrome couldn’t become a public speaker? It didn’t stop him. He became a pioneer of personal development online.

Did someone forget to tell Bethany Hamilton that surfers need two arms? While surfing at the age of 13, a 14-foot tiger shark bit off her left arm. Yet she still became (and still is) an award-winning professional surfer.

Did someone forget to tell J.K. Rowling that a divorced mother with no money couldn’t become a BIGG success? You know the rest of her story. She’s the first author to become a billionaire.

We’ll bet you that…

  • someone DID tell each and every one of these people not to proceed
  • someone reminded them of the reason why they shouldn’t do it
  • someone told them they would fail if they tried

But they didn’t listen! If they had, we wouldn’t be talking about them.

So don’t let people stop you from pursuing your passion – the passion which will take you to BIGG success.

What do you really want to do?

Direct link to The Bigg Success Show audio file | podcast:

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A Parade of Failures Led to the Success of This Entrepreneur

BIGG Success from a parade of failuresHe started a store. It failed.

He started another one. It failed too.

He tried for the third time. No success.

The fourth time put him over the edge. He filed for bankruptcy protection.

Listen to this post! Click  a player to hear George & Mary-Lynn on The BIGG Success Show Podcast (Duration 3:09).

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If his story ended there, we wouldn’t be talking about him today. He learned from all his failures. Then he tried for a fifth time.

His fifth attempt was a BIGG success! R.H. Macy opened the now famous department store.

Which brings us to our first point – you know about Macy’s. But did you know about the founders’ four failures? We didn’t.

Nobody cares about your failures once you are a BIGG success.

We also thought it was interesting that he opened his store way north of what was considered the retail district. If you want to be a BIGG success, find an un-served or under-served market.

Sometimes this means moving further from your competition – physically or in some other sense. In other cases, it means getting closer. For example, have you ever noticed that restaurants tend to cluster? They all attract customers to a specific area.

Outside the world of restaurants and retail, tech companies often cluster as well. Think Silicon Valley. The infrastructure is there. The people are there.

Now let’s talk about what inspired this post – the world renowned Macy’s Day Parade. The idea for this parade came from the employees.

Stay close to the front line to be a BIGG success as an entrepreneurial leader.

Many of Macy’s employees were recent immigrants. They were proud Americans but they missed some of the traditions and festivals of their homeland. So they decided to do a Thanksgiving parade to kickoff the Christmas season.

Over 250 thousand people showed up to watch it that first year. Of course, today more than 44 million people watch it on television every year.

It’s one of the best promotions anyone could ever imagine. And it reminds us all – do something BIGG if you want to get attention.

And don’t forget – this success story started with a parade of failures that led to one of the greatest parades of all. That’s BIGG success!

Direct link to The Bigg Success Show audio file | podcast:

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Can You Believe How This Billionaire Got His Small Business Idea

a billionaire and his BIGG ideaWhere do the best business opportunities come from? Think about how Don Fisher found his.

Listen to this post! Click a player to hear George & Mary-Lynn on The BIGG Success Show Podcast. (Duration 3:38)

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[haiku url=”″ title=”The BIGG Success Show #829″]
He was a typical 41-year old guy. He’d had some career successes and some failures.

But shopping changed his life.

He bought some jeans. But they didn’t fit. So his wife, Doris, went on a mission – find a pair of jeans for Don.

She went to several stores. All she found was limited assortments and nothing in Don’s size. Plus, the mess! They weren’t displayed nicely or set up to be easy to find what you were looking for.

As Don and Doris discussed it, they realized they had stumbled upon a great small business idea:

They would open a store which stocked all sizes, styles and colors of Levi’s.

It was the beginning of The Gap.

Their net worth climbed to $3 billion as they built their empire into over 3,000 stores serving over 134,000 customers in over 90 countries.

What can we all learn from the Fishers?

Opportunity is subtle

It often comes inadvertently, when you aren’t really looking. So stay alert all the time, even when you’re shopping.

And realize that your great small business idea may not come from a single experience. It’s more likely to present itself in a series.

As ideas float, concepts emerge. You have to connect the dots.

Innovation can be low tech

Yes, you need to bring something unique to the market. But don’t think that means you have to invent something or that innovation is only in the realm of the techie entrepreneurs.

As the Fishers demonstrate, it may be as simple as offering a broader assortment.

This is the real opportunity for small businesses. Large companies are often shallow and narrow in their offerings. For example, a big-box store may only stock the fastest selling items.

You may find your opportunity by offering a complete assortment in a given niche. Then you can expand out from there once you get traction.

Look for gaps

We couldn’t resist! But seriously, this is a great way to find your best business opportunity.

Look for gaps between what you want and what’s available. When you find one, chances are you’re not the only one looking for it.

You may be staring your BIGG opportunity in the face. You’ve discovered an unserved or under-served market. And that’s where you’ll find BIGG success!

How did you find your BIGG idea?

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Take a Wrong Turn to Find Your Purpose in Life

How a soccer ball led to a woman to find her purpose in life

We caught a great feature on CBS Sunday Morning a couple of weeks ago. Their story about Luma Mufleh, highlights the BIGG difference just one person can make one they discover their purpose in life.

Her story really touched us. So we want to share part of it with you today. We highly recommend that you watch the whole segment online.

Listen to this post! Click a player to hear George & Mary-Lynn on The BIGG Success Show Podcast (Duration 4:35)

Purpose is at the intersection

We talk a lot about finding your passion here at BIGG Success. But passion is only part of the equation if you want to make it your life’s work.

You have to find a group of people with a need for it. In other words, you need to find a market in other words.

That’s where you find your purpose in life – where your passions intersect with a market.

The secret rarely shared

But there’s something we often neglect to mention. And we’re not the only ones. Most people never talk about it. So we want to share this secret that often gets overlooked:

You may not find your purpose. It may find you.

A wrong turn leads to a BIGG discovery

You may take a wrong turn and run right into it. That’s what happened with Luma.

She was on her way home from work one day when she took a wrong turn. She wound up in the parking lot of an apartment complex. She was moved by what she saw through her car window.

A group of kids were playing soccer. Well, kind of. They were using rocks for goals. They were barefoot.

Now there’s a part of the story we haven’t told you yet. As fate would have it, she was a soccer enthusiast.

She played as a kid. She participated in intramural soccer in college. She had even coached a girls’ soccer time after graduation, according to Wikipedia.

BIGG ideas start small and simple

So she had a BIGG idea. It started small and simple as they often do.

A few days later she returned with a soccer ball. The kids rushed over to her immediately. She struck a deal – they could have the ball if she could play with them.

She knew these kids looked different. She had seen kids like this in her home country, Jordan, and other places. But never in the U.S.

She came to learn that they were children of refugees. They and their families were victims of persecution in war-torn areas of the world.

Some of them had witnessed terrible brutalities, like a mom or grandma being raped. This was one of 350 such communities the U.S. government has set up for these escapees.

These kids were poor. They were having trouble fitting in.

She realized that a soccer team would help them feel like they belonged. So she used her own money to form The Fugees, the name chosen for the team. She struck a bargain for some t-shirts that served as uniforms.

But she quickly realized that soccer wasn’t enough. These kids – many of them teenagers – couldn’t read or write. Neither could their parents.

So she quit her job and started Fugees Academy. She found her purpose in life – giving these kids an education.

The vision expands

And she still has BIGG dreams. In fact, her vision has expanded.

She purchased 19 acres that were in foreclosure. She purchased the land with donations.

Now she’s raising $5 million to build the real deal – a school for kids in Grades 6 – 12. But more than that, she hopes to be a model for educating refugee kids all over the country.

She took a wrong turn to find her purpose in life. Now she’s making a BIGG difference.

You can too. Keep your eyes and ears open to find your life’s work.

Because you may run right into your purpose, even if you’ve made a wrong turn. It may just lead you to BIGG success!

You can help. Make a donation to Fugees Academy through their website.

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