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Become a Celebrity CEO and Watch Your Business Grow blog post image

Become a Celebrity CEO and Watch Your Business Grow

Become a Celebrity CEO and Watch Your Business Grow blog post image

As a small business owner, you can become a celebrity CEO to gain an advantage over your competition. As your personal brand grows, so will your business. Made possible by FinancialFreedomTool.com

We’re BIGG fans of small business, so we’re happy to be celebrating #SmallBusinessWeek. To kick it off, we talk with Ramon Ray on The BIGG Success Show today.

He writes for Entrepreneur, Inc., Small Business Trends, Business Insider, and more. He joins us today to talk about his latest book, Celebrity CEO: How Entrepreneurs Can Thrive by Building a Community and a Strong Personal Brand*. Here’s a summary of our conversation.

What is a celebrity CEO?

Ramon says that small business owners have the ability to go very narrow and serve a niche market. Few of us are going to be Oprah Winfrey or LeBron James.

But we can all have a narrow lane where we are well known. That’s a celebrity CEO. It’s Ramon’s story. He’s not known to the whole world, but he’s well known in his little market, in his little world, in his small lane

Want to hear what Ramon’s wife said when she learned that the title of his new book was Celebrity CEO? Listen to the show. Simply click on the PLAY button above.

Why does branding even matter?

Read more

Donald Trump

Donald Trump and the Titanic

Donald Trump & Titanic
Donald Trump and the Titanic: What do they have in common? Click PLAY to hear George & Mary-Lynn share the surprising answer on The BIGG Success Show podcast.

Donald Trump gets our vote for the best personal brander ever. Of course, the Titanic is the most noted shipwreck of all time.

What do they have in common? Our answer may surprise you.

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The Biggest Mistakes People Make Using LinkedIn-Part 3

The Power Formula for LinkedIn Success Book Cover | BIGG SuccessWe’re wrapping our conversation on The BIGG Success Show with LinkedIn expert Wayne Breitbarth, author of the book: The Power Formula for LinkedIn Success: Kick-start Your Business, Brand, and Job Search

We’ve been talking about the five biggest mistakes people make when using LinkedIn.

In Part 1, Wayne told us about:

Biggest Mistake #1: Failure to dedicate sufficient time to their LinkedIn efforts.

Biggest Mistake #2: Underestimating the importance of crafting a dynamic, keyword-filled personal profile.

In Part 2 we discussed:

Biggest Mistake #3: Failure to recognize the importance of having lots of trusted professionals in your LinkedIn network

and not getting recommendations.

Biggest Mistake #4: Using LinkedIn to advertise your products and services.

In this segment, we learn about the final mistake that businesses/brands are making:

Click a player to hear Wayne talk with George & Mary-Lynn on The BIGG Success Show podcast. (Duration 7:45)


iPhone/iPad/Mobile Podcast Player
[haiku url=”http://traffic.libsyn.com/biggsuccess/00805-042812.mp3″ title=”The BIGG Success Show #805″]
Biggest Mistake #5: Lack of a consistent company wide message and policy.

  • How LinkedIn is powerful for companies and why consistency is key
  • Why your employee’s profile is either helping or hurting your brand
  • Ideas on how companies can create that consistency about their brand with their employees
  • How to create a strategy when using Groups to help promote your company
  •  Why it is essential to have a company page on LinkedIn and what it search engine keywords your company profile should contain.
  • What you should be doing to maintain your LinkedIn personal page and your company page.
  • Should recommendations go on your personal profile or company profile?

Visit Wayne’s website to get free weekly LinkedIn tips  along with a free chapter of his book .

Direct link to The Bigg Success Show audio file | podcast:
http://traffic.libsyn.com/biggsuccess/00805-042812.mp3

The Biggest Mistakes People Make Using LinkedIn-Part 2

The Power Formula for LinkedIn Success Book Cover | BIGG SuccessWe’re continuing our conversation on The BIGG Success Show with Wayne Breitbarth, LinkedIn expert and author of the book: The Power Formula for LinkedIn Success: Kick-start Your Business, Brand, and Job Search.

We’re discussing the five biggest mistakes people make when using LinkedIn. In Part 1 of our interview we talked about:

Biggest Mistake #1: Failure to dedicate sufficient time to their LinkedIn efforts.

Biggest Mistake #2: Underestimating the importance of crafting a dynamic, keyword-filled personal profile.

In this segment, learn about these mistakes:

Click a player to hear Wayne talk with George & Mary-Lynn on The BIGG Success Show podcast. (Duration 9:50)


iPhone/iPad/Mobile Podcast Player
[haiku url=”http://traffic.libsyn.com/biggsuccess/00804-042612.mp3″ title=”The BIGG Success Show #804″]
Biggest Mistake #3: Failure to recognize the importance of having lots of trusted professionals in your LinkedIn network / Not getting recommendations.

  • What Wayne says is the most powerful aspect of LinkedIn
  • How LinkedIn is like the “6 degrees to Kevin Bacon”
  • Why 35-40 connections is NOT enough to fully use LinkedIn and the number you should shoot for
  • Why Groups on LinkedIn are the second most important part of using LinkedIn
  • There are over 1.2 million Groups on LinkedIn, learn how to get more connections using them.
  • How recommendations  can help you come up more often when people use the keyword search tool to attract more leads.

Biggest Mistake #4: Using LinkedIn to advertise your products and services.

  • Why the traditional forms of advertising doesn’t work in social media
  • Your Powerful Formula for promoting yourself on LinkedIn is to: Help people, share valuable information, and build relationships.
  • How sharing your work in terms of questions and discussions will take away the “in your face” advertising.
  • Why you should spend time listening on social media spaces to learn the communication skills.
  • How to listen on LinkedIn by simply visiting your home page.
  • Why Groups provide a listening tool for you too.
  • How to find conversations in your space using keywords and a tool hardly anyone uses: “LinkedIn Signal” or “Search Status Updates.”
  • Wayne shares an example of how he was able to connect with a potential client who wasn’t even in his network by using the listening tools in LinkedIn.

Visit Wayne’s website for a free chapter of  his book The Power Formula for LinkedIn Success and to learn more about his LinkedIn training offerings.

Next time, learn about a silly little thing that many companies overlook on LinkedIn and why it hurts your brand.

Direct link to The Bigg Success Show audio file | podcast:
http://traffic.libsyn.com/biggsuccess/00804-042612.mp3

The Biggest Mistakes People Make Using LinkedIn-Part 1

The Power Formula for LinkedIn Success Book Cover | BIGG SuccessToday on The BIGG Success Show, we are happy to talk with Wayne Breitbarth. Wayne has thirty years’ experience in operations, finance, management, and business ownership. He is also a speaker, consultant, a LinkedIn expert , and author of the book we’ll be discussing: The Power Formula for LinkedIn Success: Kick-start Your Business, Brand, and Job Search.

Click a player to hear Wayne talk with George & Mary-Lynn on The BIGG Success Show podcast. (Duration 8:55)


iPhone/iPad/Mobile Podcast Player
[haiku url=”http://traffic.libsyn.com/biggsuccess/00803-042412.mp3″ title=”The BIGG Success Show #803″]
In this segment:

  • Find out why the recession turned Wayne from a skeptic on LinkedIn to a  BIGG fan!
  • Why a light bulb went off while he was using the people search feature on LinkedIn
  • Why LinkedIn isn’t in the same realm as Facebook and Twitter for personal branding on social media branding.

Biggest Mistake #1: Failure to dedicate sufficient time to their LinkedIn efforts.

  • Find out why Wayne says you should spend at least 2 hours a week there and where to find the time).
  • The most important actions your should take when spending time on LinkedIn.
  • What Wayne says is the “gasoline in the tank” for your LinkedIn use.

Biggest Mistake #2: Underestimating the importance of crafting a dynamic, keyword-filled personal profile.

  • Why you shouldn’t treat your LinkedIn profile like a resume (and why it’s boring to keep it that way).
  • The 2 things to think about as crafting your profile: keywords and story.
  • The trick to determining the keywords you’ll want to use (think the “this” or the “that”).
  • Why thinking Yellow Page categories is a helpful way to craft your business keywords.

Learn more about Wayne, his book, his LinkedIn training, and even download a free chapter of The Power Formula for LinkedIn Success on his website.

Next time, Wayne talks about the best way to communicate so you don’t turn people away.

Direct link to The Bigg Success Show audio file | podcast:
http://traffic.libsyn.com/biggsuccess/00803-042412.mp3